The booking conditions in the UK are VERY different to the US, for instance:
1) We only get Economy Air as standard - Business Class is only offered for European cruises, utilising short haul flights, for those in Penthouse or above.
2) Deposits are 25% and non-refundable (there are occasional offers that mitigate this).
BUT, the consumer protection schemes we have afford us rights that mean we are treated differently.