Globaliser is right (as usual) but I think that the "idea" of travelling on a high-speed train is an attraction for many Americans where trains are mostly just for commuting and Paris may well be a 'bucket list' thing. As has been mentioned, many cruisers do something similar, on a much less comfortable train, from Le Havre.
Some English friends of ours have done it and although it is a fond memory, they have no wish to repeat the experience. They caught a very early train which meant no traffic problems in London, and slept for a lot of the journey both ways. They did not go up the Tour Eiffel as their interests were more for markets and museums. They had pre-booked tickets for the Louvre and had (an overpriced) lunch on a tourist bateau sailing up and down the Seine.