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Silversea Cruises Orders New Ship for 2021 Debut


LauraS
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Renaissance Cruises at the turn of the century grossly overbuilt a number of R ships. It folded and provided new ships for other lines to pick up in the years after. Operators who are too courageous may end up providing good ships to the industry. History is full of repetitions. We hope that Silversea will reconsider.

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Renaissance Cruises at the turn of the century grossly overbuilt a number of R ships. It folded and provided new ships for other lines to pick up in the years after. Operators who are too courageous may end up providing good ships to the industry. History is full of repetitions. We hope that Silversea will reconsider.

Since Silversea is a privately owned family business, not publicly traded, who of us will have our shares impacted if they fold? As successful as they have been to date, I doubt the addition of a new ship was an arbitrary and capricious decision to expand their fleet in alignment with Manfredi’s vision. These are smart people who have the “courage” to take risks supported by solid marketing research, which is fundamental characteristic of any successful business owner.

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Renaissance Cruises at the turn of the century grossly overbuilt a number of R ships. It folded and provided new ships for other lines to pick up in the years after. Operators who are too courageous may end up providing good ships to the industry. History is full of repetitions. We hope that Silversea will reconsider.

 

As I recall, a major contributor to Renaissance's collapse was its decision to market energetically directly to the public, cutting out TAs and presumably saving on commissions. This resulted in a boycott of Renaissance by many (most?) TAs.

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