Posted April 30th, 2018, 04:34 AM
Where or how, exactly, have you seen Delta themselves market Comfort+ as premium economy?
It is confusing because Delta calls their Comfot + a “ Premium” experience.
Delta flags W/C+ as “premium” main cabin across all global platforms that do not (or may not) use the c+ delta trademarks. That’s why it shows as “premium economy” on all OTAs. Orbitz etc. are not putting that label it by choice. They are passing along what Delta is telling them to call the W fare bucket.
I did a quick Google search on delta.com, which returned a number of pages that described Comfort+ as a premium experience (or in similar terms). But on a quick glance, it looked like all of these pre-dated the announcement of Premium Select. The only trace that I could immediately find on current pages was that the page title of the Comfort+ description page contains the word "premium", but the word does not appear in the body of the page.
So what I wonder is whether the marketing language was deliberately changed by DL when Premium Select was introduced.
Having decided to sell Comfort+ as a distinct fare type above normal economy fares does leave DL in a bit of a bind so far as online sources are concerned. In a sense, DL's approach to Comfort+ means that it's trying to sell five cabin types on systems which are only set up for four cabin descriptions (first, business, PE and economy). When not-invented-here syndrome was still rampant on the big online sites, airlines which sold true premium economy had to make do with marking their PE fares as "economy" and relying on marketing to identify premium economy fares. But I suspect that regulatory action would be needed to make DL sell its normal-economy-with-extra-legroom product as "economy".
And hence we will have to continue to warn that some airlines sell a product which is designed to sound like premium economy, but is actually just normal-economy-with-extra-legroom rather than true premium economy.