littlesteelo Posted January 15, 2014 #1 Share Posted January 15, 2014 Just seen the new Princess marketing campaign, and it got me thinking about how uninspiring P&O's latest ad was. It didn't inspire me to go book at all. Have a look at some of the new Princess ads here: http://www.youtube.com/watch?v=IlU6a22dDWM Even the tagline makes sense. I think they are right in saying that going on a cruise for the first time changes you. Surely P&O can come up with something a bit better than this, which seems to have very little relation to cruising at all: http://www.youtube.com/watch?v=uyzGevk23Og Link to comment Share on other sites More sharing options...
tartanexile81 Posted January 15, 2014 #2 Share Posted January 15, 2014 The second Princess ad will be seen in little bits I imagine unless it's shown at the cinema but it really captured how I feel when cruising - totally relaxed. first one didn't appeal so much but still better than P&O. You'll know it's time? Suggests aimed at all old people (like me!!) which I didn't think was the current thinking? Link to comment Share on other sites More sharing options...
terrierjohn Posted January 15, 2014 #3 Share Posted January 15, 2014 I think an advert you remember has to have a great tune, if so then the P&O one certainly fits the bill, the Princess ones are a bit too wordy music is much easier to remember. Link to comment Share on other sites More sharing options...
Monorail Orange Posted January 15, 2014 #4 Share Posted January 15, 2014 I'm not overly keen on those Princess ones, the second one being marginally better, but they're both a darn sight better than the latest P&O one. Its so uninspiring and bland. Link to comment Share on other sites More sharing options...
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