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MSC's new Luxury Brand


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MSC’s New Luxury Cruise Brand Partners With Versonix

 

Not much detail here, but this is the first I heard that the new 1,000 passenger all-luxury ships would be a separate Brand.  I had assumed MSC would market them along with the Yacht Club on their larger ships, but I guess the plan is to position them at an even higher level.

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The only companies using their software that I've had experience with are NCL and Virgin, I suppose it has to be better than the current MSC system.  We'll have to wait to find out if MSC caries over Voyagers Club loyalty to the new line.  I kind of expect it from a company that thrives on status matching. 

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