Rare Stickman1990 Posted July 12, 2023 #1 Share Posted July 12, 2023 Crystal hosted an event for influencers in NYC with Nobu to showcase the new Uni Uma offering - it’s all on Instagram but for those who don’t use Instagram here’s a selection of posts and photos of the fabulous dishes to whet your appetite Looks like some great dishes are returning and that Crystal marketing is now swinging into action. The reach these influencers have and their comments will really get the word out that Crystal is back! (This post should really come with a warning that it WILL make you book a Crystal cruise if you like Nobu’s dishes) Enjoy - so what’s your favourite Umi Uma dish? 3 Link to comment Share on other sites More sharing options...
ctjon Posted July 12, 2023 #2 Share Posted July 12, 2023 Thanks I'd bet a good percent of Crystal passengers aren't instagram users so if this is going to be the communications media they will miss a lot of customers. Interesting in one picture it titles as Crystal Cruises - though the company was only Crystal now 2 Link to comment Share on other sites More sharing options...
Rare Stickman1990 Posted July 12, 2023 Author #3 Share Posted July 12, 2023 1 minute ago, ctjon said: I'd bet a good percent of Crystal passengers aren't instagram users so if this is going to be the communications media they will miss a lot of customers. Maybe the net is cast a little wider than existing customers Crystal’s Instagram account has 85,000 followers, their Facebook account has 404,000 I’d say either of those platforms has a greater reach for existing and potential Crystal customers than a niche internet cruising forum such as Cruise Critic The influencers who attended will have tens (if not hundreds) of thousands of followers - that’s additional reach for them to potential new customers I think the world is moving and Crystals marketing needs to move with it 6 Link to comment Share on other sites More sharing options...
Txcotn Posted July 12, 2023 #4 Share Posted July 12, 2023 Thanks, Terry! It’s dinner time here and now I’m really hungry. I could eat those pictures! 1 Link to comment Share on other sites More sharing options...
TER777 Posted July 12, 2023 #5 Share Posted July 12, 2023 Thanks for sharing, Terry. 1 Link to comment Share on other sites More sharing options...
Rare Stickman1990 Posted July 12, 2023 Author #6 Share Posted July 12, 2023 8 minutes ago, TER777 said: Thanks for sharing, Terry. lt would be more fun sitting at a table in Umi Uma checking the menu out. Enjoy your cruises coming up - we have to wait a while before we’ll get back onboard 1 Link to comment Share on other sites More sharing options...
Rare FlyerTalker Posted July 13, 2023 #7 Share Posted July 13, 2023 So...just how do I become an "influencer"? I can sometimes convince Mrs FT to do something -- does that count towards my clout? (And note, I said "sometimes") 3 3 Link to comment Share on other sites More sharing options...
LouChamp Posted July 13, 2023 #8 Share Posted July 13, 2023 Aloha. Thank you for sharing. We frequent Nobu in New York and used to in Honolulu although they have closed. My parents loved Crystal and I am happy they are returning to sail with a Nobu onboard. I posted recently my gratitude to Keith for all his posts and hard work and I equally thank you for the pictures! Link to comment Share on other sites More sharing options...
Leejnd4 Posted July 13, 2023 #9 Share Posted July 13, 2023 Great pics, thanks for posting! And it's making me crave some good sushi. Hard to find a decent sushi restaurant down here in Mexico. The only time I get sushi anymore is when I catch the fish myself! That's a Mahi Mahi in my profile photo - I caught that one off the coast near Puerto Vallarta. That sushi was as fresh as it gets! But nothing like the sushi from Nobu, which involves lots of prep and ingredients I can't get down here. 😉 2 Link to comment Share on other sites More sharing options...
Mr Luxury Posted July 13, 2023 #10 Share Posted July 13, 2023 16 hours ago, Stickman1990 said: lt would be more fun sitting at a table in Umi Uma checking the menu out. Enjoy your cruises coming up - we have to wait a while before we’ll get back onboard Excellent post Thanks for the information 1 Link to comment Share on other sites More sharing options...
Members Rare Cruise Critic Chris Posted July 13, 2023 Members #11 Share Posted July 13, 2023 Hi there! Cruise Critic was also at the event, and it was a nice one. Really, a lot of excitement for this relaunch. It was nice to hear Nobu himself say such nice things about Umi Uma. We've written up our article, also with some photos: https://www.cruisecritic.com/news/crystal-relaunch-partnership-with-sushi-master-chef-nobu-matshuisa-on-revamped-cruise-ships. (Some of my Instagram photos are shared above; I'm @chrisgrayfaust.) Cruise Critic will have editors onboard Serenity right before the first sailing and on Symphony for the first sailing. Chris 6 3 Link to comment Share on other sites More sharing options...
oakridger Posted July 14, 2023 #12 Share Posted July 14, 2023 Cruise Critic Chris. Thank you but the link isn't working for me! Can you try an repost? Thanks! 1 Link to comment Share on other sites More sharing options...
cruisr Posted July 14, 2023 #13 Share Posted July 14, 2023 Influencers. I hate that term and I really doubt the influencers are not in the demographic or psychographic of the typical Crystal cruiser. Perhaps Crystal should instal “Selfie Spots” around the ships. Perhaps they can be sure that the coasters in the bars be embossed with, “remember to include @crystal, like and # on your IG”. Yup, I can definitely see influencers in Crystal’s future. I would be curious as to which influencers Crystal forum members/posters follow on IG. I can tell you mine, oh wait, that would be none. 1 1 1 Link to comment Share on other sites More sharing options...
Rare May B Posted July 14, 2023 #14 Share Posted July 14, 2023 https://www.cruisecritic.com/news/crystal-relaunch-partnership-with-sushi-master-chef-nobu-matsuhisa-on-revamped-cruise-ships I wonder if my link will work. 3 1 Link to comment Share on other sites More sharing options...
Texas Tillie Posted July 14, 2023 #15 Share Posted July 14, 2023 8 hours ago, cruisr said: Influencers. I hate that term and I really doubt the influencers are not in the demographic or psychographic of the typical Crystal cruiser. Perhaps Crystal should instal “Selfie Spots” around the ships. Perhaps they can be sure that the coasters in the bars be embossed with, “remember to include @crystal, like and # on your IG”. Yup, I can definitely see influencers in Crystal’s future. I would be curious as to which influencers Crystal forum members/posters follow on IG. I can tell you mine, oh wait, that would be none. Yep, we aren't the "demographic"! When people ask what's an influencer, I say, I think the first influencers were the Kardasians and then they get it!! 🤣 Patty 2 Link to comment Share on other sites More sharing options...
Rare PaulMCO Posted July 14, 2023 #16 Share Posted July 14, 2023 It is almost worth signing up for Instagram. The BTS (Behind the Scenes) videos are worth it. 3 Link to comment Share on other sites More sharing options...
2bobs Posted July 14, 2023 #17 Share Posted July 14, 2023 May B -- approx. 9:50 Texas Toasty time (it's only 95F here in Houston) Your link works. Thank you. Bob S. 3 Link to comment Share on other sites More sharing options...
Rare Stickman1990 Posted August 23, 2023 Author #18 Share Posted August 23, 2023 An interview with Crystal's head of Marketing following the Nobu event in NYC 2 1 Link to comment Share on other sites More sharing options...
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