Correct.   Most companies are going this way.     Tommy Bahama used to send out reward gift cards $50 towards any purchase.  Now its $50 off a minimum purchase of $150.    Cruises are priced such that cabin price only is below break even for the cruise line.  They require passengers to spend money to make a profit.  Its not about us, its about the profits / shareholders.    There are staff onboard whose job it is to monitor and increase on board sales.   Given the losses during the
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