Cruise lines are not all created equal. They appeal to different market segments. HAL is definitely geared to the more mature traveler who prefers a mid-size ship with a more subdued environment. A touch of elegance and refinement with great food, good music, onboard enrichment opportunities, and focus on destinations. No hairy chest contests but more wine tastings. Not trying to be all things to all people, and that's fine!
Who are Holland America's target market?
in Holland America Line
Posted
Cruise lines are not all created equal. They appeal to different market segments. HAL is definitely geared to the more mature traveler who prefers a mid-size ship with a more subdued environment. A touch of elegance and refinement with great food, good music, onboard enrichment opportunities, and focus on destinations. No hairy chest contests but more wine tastings. Not trying to be all things to all people, and that's fine!