HAL strategy wrong? Go upmarket, better than going down market? in Holland America Line Posted December 7, 2010 Interesting thread. I've been thinking for months on this particular subject. I'm constantly reading times are a changing and cargo pants in the dining room stories etc. Why can't HAL pull away from the pack? Why must they be lumped in with all the other lines? Why not run a big ad campaign, elegant cruising, cruising like it used to be? Nice commercials showing the teak decks, teak lounge chairs and people dressed up. Just like Norwegian ran ads for freestyle dining and stating we don't tell you when to eat. Why can't HAL run some ads promoting cruising, and we don't have hairy chest contests, and we dress for dinner. I'm just baffled why any company would want to be lumped into the same as everybody else? What's that saying? "If You're Not The Lead Dog The Scenery Never Changes"
HAL strategy wrong? Go upmarket, better than going down market?
in Holland America Line
Posted
Interesting thread. I've been thinking for months on this particular subject.
I'm constantly reading times are a changing and cargo pants in the dining room stories etc.
Why can't HAL pull away from the pack? Why must they be lumped in with all the other lines?
Why not run a big ad campaign, elegant cruising, cruising like it used to be?
Nice commercials showing the teak decks, teak lounge chairs and people dressed up.
Just like Norwegian ran ads for freestyle dining and stating we don't tell you when to eat.
Why can't HAL run some ads promoting cruising, and we don't have hairy chest contests, and we dress for dinner.
I'm just baffled why any company would want to be lumped into the same as everybody else?
What's that saying? "If You're Not The Lead Dog The Scenery Never Changes"