We've enjoyed Azamara, and the loyalty benefits. We are looking forward to our October cruise when we'll still get laundry and internet.
Because of the loss of laundry and internet, I just booked Princess for our January 2015 cruise.
I have seen many many dumb marketing decisions in my lifetime. This one seems to be one of the worst. People on an upscale cruise don't want to (and should not have to) spend their time in a small laundry room. Also, I can't imagine being asked to pay for internet service that DOES NOT WORK.
Please listen to Andy and to your customers, and reverse this horrible decision.
Until I read all these comments I had no idea Azamara was planning to make its loyalty programme worse. Why would any company do that and also pretend otherwise? The one thing more disappointing than a loyalty programme that fails to reward its high value customers is a programme that pretends to do so. For changes to any loyalty programme to be successful most people would agree that the programme has to be as good, if not better, than the previous one. Also, the best loyalty programmes make redemption easy and instantaneous for members - e.g. free laundry and internet on the cruise you are on right now. Not a discount reward that you may or may not take in the future.
A company can often by judged too on how they handle complaints and reverse poorly-made decisions. It can be done Azamara. Other companies have done it. I know if this decision stands we'll definitely look elsewhere next year. A great pity as we love the onboard experience of Azamara.
Announcement of the New Le Club Voyage Program
in Azamara
Posted
Until I read all these comments I had no idea Azamara was planning to make its loyalty programme worse. Why would any company do that and also pretend otherwise? The one thing more disappointing than a loyalty programme that fails to reward its high value customers is a programme that pretends to do so. For changes to any loyalty programme to be successful most people would agree that the programme has to be as good, if not better, than the previous one. Also, the best loyalty programmes make redemption easy and instantaneous for members - e.g. free laundry and internet on the cruise you are on right now. Not a discount reward that you may or may not take in the future.
A company can often by judged too on how they handle complaints and reverse poorly-made decisions. It can be done Azamara. Other companies have done it. I know if this decision stands we'll definitely look elsewhere next year. A great pity as we love the onboard experience of Azamara.