The cruise lines are developing policy based on the last centuries demographics. The richest countries are getting older and the majority of the older population is female. There is a significant number of older women, who are quite affluent and love to travel. I suspect that would be a surprise to the marketing and pricing folks at most cruise lines. I understand the current marketing model assumes two people in a cabin and tries to get as many people on a boat as possible. I question the current assumption that a crowded ship is long-term more profitable. It certainly requires more staff, increases the wear on furnishings and structure, is less safe in emergencies, and results in crowded pools, buffets, etc. While that may make sense for the some lines, I wonder if there isn't a niche for the cruise lines that cater to an older clientele to develop a pricing scheme based on one person in a room. Not talking about a "singles" cruise. Talking about passenger population that better reflects the demographic mix of the older population in the first-world countries.
Single cruiser pricing
in Royal Caribbean International
Posted
The cruise lines are developing policy based on the last centuries demographics. The richest countries are getting older and the majority of the older population is female. There is a significant number of older women, who are quite affluent and love to travel. I suspect that would be a surprise to the marketing and pricing folks at most cruise lines. I understand the current marketing model assumes two people in a cabin and tries to get as many people on a boat as possible. I question the current assumption that a crowded ship is long-term more profitable. It certainly requires more staff, increases the wear on furnishings and structure, is less safe in emergencies, and results in crowded pools, buffets, etc. While that may make sense for the some lines, I wonder if there isn't a niche for the cruise lines that cater to an older clientele to develop a pricing scheme based on one person in a room. Not talking about a "singles" cruise. Talking about passenger population that better reflects the demographic mix of the older population in the first-world countries.