Celebritizing of the Century Class

[Captain Rhone]

I've noticed while browsing the web that Celebrity have been working on adding "Celebrity" to the Century, Galaxy, and Mercury. The Century in the most recent photo that I've seen, only has "Century" painted in white. The Galaxy, however has the whole "Celebrity GALAXY" painted up front as well as on the stern. The Mercury is nameless except I think they may have painted it on the stern.

 

Century http://travel.webshots.com/photo/2860383300050360393gsmJlN

 

Galaxy http://travel.webshots.com/photo/2828123050063228069EWBRFO

 

Mercury http://www.shipspotting.com/modules/myalbum/photo.php?lid=588545

 

Any thoughts?

[marinearchit]

When I was on the Century, they were painting over the name on the Port side of the ship.

[Tom-n-Cheryl]

A picture from our 2/14 sailing shows a large "CENTURY" with a much smaller CENTURY forward of that, with a MUCH smaller "CELEBRITY" in front of it...

 

 

Sorry for the HUGE photo here, but it's the only way to make out "CELEBRITY"!

 

Tom

[Tom-n-Cheryl]

DARN double posts!!

 

Tom

[Sea Island Lady]

I didn't even notice on our 2/4 cruise. :o

 

 

[nps001]

SeaIslandLady--I especially love the second pic. It almost looks like the hull is an ice blue.

[Schplinky]

I've noticed while browsing the web that Celebrity have been working on adding "Celebrity" to the Century, Galaxy, and Mercury. The Century in the most recent photo that I've seen, only has "Century" painted in white. The Galaxy, however has the whole "Celebrity GALAXY" painted up front as well as on the stern. The Mercury is nameless except I think they may have painted it on the stern.

 

Century http://travel.webshots.com/photo/2860383300050360393gsmJlN

 

Galaxy http://travel.webshots.com/photo/2828123050063228069EWBRFO

 

Mercury http://www.shipspotting.com/modules/myalbum/photo.php?lid=588545

 

Any thoughts?

 

I wonder what all this renaming is about? Are the ships being reflagged or is this an attempt to keep the ships from being confused with other lines' ships, as the names get re-used?

[Sea Island Lady]

SeaIslandLady--I especially love the second pic. It almost looks like the hull is an ice blue.

Thank you! ;)

[Andy]

I've noticed while browsing the web that Celebrity have been working on adding "Celebrity" to the Century, Galaxy, and Mercury. The Century in the most recent photo that I've seen, only has "Century" painted in white. The Galaxy, however has the whole "Celebrity GALAXY" painted up front as well as on the stern. The Mercury is nameless except I think they may have painted it on the stern.

 

Century http://travel.webshots.com/photo/2860383300050360393gsmJlN

 

Galaxy http://travel.webshots.com/photo/2828123050063228069EWBRFO

 

Mercury http://www.shipspotting.com/modules/myalbum/photo.php?lid=588545

 

Any thoughts?

 

Hi Captain Rhone !

 

I was told a while ago, this is a very slight rebranding project. Celebrity wants to get their name out into the mainstream as much as possible. Eventually, every ship will have the Celebrity name in front of the Ship's name. They already have it planned for Solstice.

 

Carnival started doing this a while ago, and I expect every cruiseline to do this in the near future. It's more free advertising for them.

[signman]

My understanding that the name change has to do with the reflaging to Malta. Now the Captains of the ship will be able to perform weddings at sea.

[ocngypz]

Two reasons:

 

Brand recognition

No confusion over names.

 

The reflagging was to lower operating costs.