Itinerary Planning

[MBP&O2/O]

Not CV19 related !!

 

I was looking at a couple of cruises and it made me wonder which department is responsible for the itinerary and planning of cruises?

 

Would that same department be responsible for worldwide operations or does each area have its own ‘planning team’? i.e. one team in Europe, one team in the USA etc.

 

I can’t find anything on t’interweb that relates, in depth, to the corporate infrastructure which would allow me to contact said department?

 

Just me being nosey 😀

[All That Jazz]

The general term for itinerary planning is deployment. Fleet deployment is a complex process and is described thus in Cruise Industry News: (pre virus)

 

What Drives Deployment? The complex matrix of cost and revenue analysis that is itinerary planning really comes down to where passengers want to go. As the fleet grows, the planet generally continues to deliver the same options in terms of viable markets and sailing regions.Traditional sailing regions dominate the story heading into 2020. Capacity is up in Alaska, the Caribbean, and Europe is encouraging as well. Further east, the brakes have been put on in China, while Australia continues to perform well with a high market penetration rate. Cruise lines will move the ships to where revenue is highest, but that matrix is based on a complex set of numbers, including fuel costs, geopolitical issues, ticket prices, onboard spend, environmental regulations, local fees and more, making ship deployment and itinerary planning the key to success.

 

Someone at Silversea is charge of deployment. Don't know who.

[Fletcher]

Conrad Combrink is head honcho for a lot of this stuff.  He's been with Silversea for many years.