Letter From Mr. Pimentel on Azamara's Website

[Andy]

Hi Everyone !

 

I was browsing Azamara's website tonight, and I noticed Mr. Pimentel's Letter from the President. Please be aware that it's brief, but I thought it might be of interest.

 

I look forward to hearing Mr. Pimentel's future updates !

 

Here is the link. Enjoy !

 

http://www.azamaracruises.com/aboutUs/heroDblHeaderTxt.do;jsessionid=0000eWTIbCajM23nQK8rKjAfa1h:12odmems6?pagename=letter_from_the_president

[cruiseyguy]

Aha! The new motto-"Rich within reach." Not subtle but effective, I think. It'll be interesting to see how they address both elements.

[fPetrarca]

"A Poor Man's Seabourn" might have been more in line with Mr. Pimentel's background.

[dgraham]

When I first read his letter a few days ago I assumed the alliterative phrase “rich within reach” was one that was being used in house by the staff and he shared it with us. What I especially noted and appreciated in his use of this phrase is that it seems to stress that while Azamara’s goal is to present an excellent experience, that it also will remain committed to keeping this experience as affordable as possible.

[MVPinBoynton]

Andy,

Thanks for letting us know about the letter. I thought it was a very good and effective first communication. Can't wait to try out Azamara in February.