Yes I have mentioned this 2 or 3 times recently here and have been waiting for the “not required” replies. Recall that in discussions several years ago. But everyone is different. Princess has a good loyalty rewards program but it has been slipping lately. And I know they are hurting right now as well. Had they said it was “suspended until further notice” there would be hope that it or a replacement might be back one day.
As I mentioned, there really doesn’t need to be much costly loot associated with an Elite Plus level maybe at 50 cruises / 500 days (preferably just the days part) or what about a nice round 1 year, 365 days. So the number of cruisers actually receiving it wouldn’t be very large but it is something for everyone to continue working towards. They could have turned the $25-$100 Loyalty Credit into this new level so it would be gone now and it’s replace the back once you hit 365 or 500 days. A very significant reduction in the cost of providing the old CC loyalty credit at the same time as creating a new level. I would have said they could include one specialty meal per cruise but yes, that might slightly devalue the new premium package that includes two specialty meals.
How many very frequent cruisers slow down on the ship based shore excursions they do? Probably most of us so maybe an extra 10% discount in addition to the new 10% discount for Elite (is it just Elite?). It might just be enough to sell an extra ship based excursion to us once in awhile which maybe they wind up ahead on the deal. Another idea, what about “Stand-by Excursions” at 25% discount to Elite Plus only? If there are available seats at the last minute the Stand-by people help fill the excursion but if it’s full .. it’s full… you can try again next time you’re here since frequent cruisers will likely be back soon. Likely almost free money to Princess as much of the excursion costs to them is likely are based on “per bus load of people”.
I guess my point is that there are likely many ways they could provide something for a higher loyalty level that would cost them almost nothing. Clearly they just don’t see any need and maybe they are correct. But I seem to be seeing a bit higher pushback lately against Princess changes and “devaluations”. A flashy launch of a new higher reward level could leverage a lot of Good Will in my opinion.