I think they are going to have to be careful going forward if they are going to survive as an independent cruise line. The sailings over next couple months are half empty still and the competition is stiff. I love Azamara (although it is a little too quiet for me at night) but I don't see much difference between my last Azamara cruise and my Celebrity cruises to be honest, especially considering the price differential. There are things I like about Azamara much better...and some things not. The small ship, itineraries and service is great - but there are also drawbacks with entertainment, facilities and size of cabins for the prices they are asking. I also see no difference in food between the two (in fact, I think Celebrity is actually better sometimes). Will be interesting to see what happens.