All valid, but and this is an important but. If you raise the prices for everything, while at the same time lowering the quality of services offered, it's a zero sum game. You may increase your bottom line in the short term, but you're not going to gain loyalty in the long term. Some of these cruisers can spend 10's of thousands on a single short cruise and may feel shortchanged by the changes happening. In that case, they'll take that money to a cruise line that still offers what they perceive as value. They may end up in, say, a smaller cabin with those cruise dollars on another line, but they'll get the experience they seek (sought?) on Celebrity. Creating Shareholder value isn't just bringing more money to the bottom line, it's protecting the brand.