I'd say it speaks to the fact your not it touch with how modern companies do business. This isn't the 1960's anymore. Just like the reason (lack of loyalty) people don't work for the same company for their entire careers anymore. Once you make your final payment, cruise lines (all of them) could really care less about you. They might give you some lip service or a pin and some free drinks ect, but when it really comes down to it cruise lines are loyal to their stockholders. To show any real loyalty towards cruse corporations is pretty short sighted....I choose my cruises based on the on board experience, prices, itinerary's...ect. I'd never cruise one line and only line only due to "loyalty".