Cruising89143 Posted December 11, 2011 #51 Share Posted December 11, 2011 I do like it. Holds one interest. RCI finally got this one correct. Link to comment Share on other sites More sharing options...
CodyC815 Posted December 11, 2011 #52 Share Posted December 11, 2011 Reminds me of an Apple commercial, they focus on benefits, keep it simple and with the customer experience, and don't mention the brand until the very end. Very nice. Link to comment Share on other sites More sharing options...
Ocean Boy Posted December 11, 2011 #53 Share Posted December 11, 2011 I had received an e-mail from RCI this morning with a link to it. I think they did a great job. It made me smile while I was watching it. I'm not sure who they hired to make this one but I think it is a hit. Link to comment Share on other sites More sharing options...
LuckiStac13*Majesty* Posted December 11, 2011 #54 Share Posted December 11, 2011 I like it, think it's clever and cute. However, nothing will beat the "Lust for Life" commercials back in the day, in my opinion. Those are my favorite, though I'm sure because of the memories they invoke of cruising back then. Link to comment Share on other sites More sharing options...
TEXASMUNK Posted December 11, 2011 #55 Share Posted December 11, 2011 is not us! It is not intended for the Loyal to royal crowd. the intent is the NEW passenger, to catch their attention, to create interest.... It worked. Link to comment Share on other sites More sharing options...
spunkygal007 Posted December 11, 2011 #56 Share Posted December 11, 2011 I must be nutty because this made me tear up! It makes cruising about treating yourself well, and getting away from the grind. It appeals to those who want to get away from the hussle and bussle and relax. The other ads were too IN YOUR FACE. For some reason this commercial feels more personal. Plus the plus is the voice is Jasmine from Disney's Aladdin! So sweet! Link to comment Share on other sites More sharing options...
Cruising89143 Posted December 11, 2011 #57 Share Posted December 11, 2011 I do like it. Holds one interest. RCI finally got this one correct. Didn't realize that I had posted again on the same thread. There are two threads with the same subject. :) Link to comment Share on other sites More sharing options...
gelo7 Posted December 11, 2011 #58 Share Posted December 11, 2011 Very nice. Link to comment Share on other sites More sharing options...
sunshinechgo Posted December 11, 2011 #59 Share Posted December 11, 2011 I just got my email today. There were good things and bad things about it. It did make me think of being in the ocean and feeling that complete escape from it all - relaxed. I think that is what they were trying to make you think about. I do think they needed to say come to Royal to get it. They talked about being waited on and pampered very lightly. If anything I felt the ads were more about the ocean than RCCL. We will each have opinions and hopefully someone from RCCL will read all of our comments and make some changes. Overall, I like RCCL and that is why I keep cruising on their ships. Link to comment Share on other sites More sharing options...
gcvt Posted December 11, 2011 #60 Share Posted December 11, 2011 Another thumbs up here. I think it's creative and cute. Link to comment Share on other sites More sharing options...
roscoegirl Posted December 11, 2011 #61 Share Posted December 11, 2011 I too watched the video via the email link...thought it was a really good ad! I liked the fact that the people were all in a 'big city' type of environment so it speaks well to the 'go to the sea to relax' theme... Great job RCI! I also think the ad CAN and DOES speak to the loyal cruisers...I'm sure a lot of us are a part of the daily 'hustle and bussel' in normal every day life. Yes RCI, you're speaking to me, I'm listening and I'm going to sea again in 2012...:) Link to comment Share on other sites More sharing options...
ricntina Posted December 11, 2011 #62 Share Posted December 11, 2011 It was nice to see some familiar C&A Member's faces in the video.:) Patti: Who did you see? Rick Link to comment Share on other sites More sharing options...
Sunkissed Mommy Posted December 11, 2011 #63 Share Posted December 11, 2011 I liked it. It's different and shows regular people. Their emotions seems genuine also! (or maybe they are good actors!) Link to comment Share on other sites More sharing options...
PH8 Posted December 11, 2011 #64 Share Posted December 11, 2011 Patti: Who did you see? Rick Yea,I didnt realize it was real people..to me the 2 girls look like the twins from Jon and Kate:) Link to comment Share on other sites More sharing options...
COYELL Posted December 11, 2011 #65 Share Posted December 11, 2011 Sorry but I didn't get it. Voice was annoying and unless you already know Royal Caribbean it means nothing. More of a promotion for cruising than for RC. Link to comment Share on other sites More sharing options...
CodyC815 Posted December 11, 2011 #66 Share Posted December 11, 2011 Sorry but I didn't get it. Voice was annoying and unless you already know Royal Caribbean it means nothing. More of a promotion for cruising than for RC. People that cruise frequently already have a choice of cruise lines, or at least know of the major ones. This ad was targeted at those that are new to cruising. It gives them the feeling of wanting to experience the sea, then ends with a solution of how to do it (Royal Caribbean). It's pretty classic and simple. I'm working on my masters in marketing, I study a lot of commercials. Link to comment Share on other sites More sharing options...
wolfcathorse Posted December 11, 2011 #67 Share Posted December 11, 2011 the ad seemed geared to lure bookings for the Oasis class. LOL, looks like the honeymoon is over for Oasis of the Seas, last months AARP mag said Oasis' premium pricing is gone and she's down to $100 per night per person. Link to comment Share on other sites More sharing options...
Trickie Dickie Posted December 11, 2011 #68 Share Posted December 11, 2011 People that cruise frequently already have a choice of cruise lines, or at least know of the major ones. This ad was targeted at those that are new to cruising. It gives them the feeling of wanting to experience the sea, then ends with a solution of how to do it (Royal Caribbean). It's pretty classic and simple. I'm working on my masters in marketing so I study a lot of commercials. Just being the devil here! :D So what in this commercial would make you want to cruise Royal Caribbean? Nothing. If it did give me interest in the sea, I would go to computer and compare prices and book Carnival because they are the cheapest. Shouldn't the commerical be touting the reasons why we all think that Royal is the best? (and we do!) Link to comment Share on other sites More sharing options...
CodyC815 Posted December 11, 2011 #69 Share Posted December 11, 2011 Just being the devil here! :D So what in this commercial would make you want to cruise Royal Caribbean? Nothing. If it did give me interest in the sea, I would go to computer and compare prices and book Carnival because they are the cheapest. Shouldn't the commerical be touting the reasons why we all think that Royal is the best? (and we do!) To be fair, you're not the average cruiser. Everyone here knows to do research and find the best deals. Most don't. It's like when I hear ads for ski resorts or something similar. When I hear the ad, I don't really think about comparing prices of different ski resorts, I think "hmm, that's different, maybe I'll check it out" and I go online and only look at that one. It's just generally how consumers think. When you think about something new, in this case taking a cruise, you're drawn to the first option that's presented to you after you get the idea. Link to comment Share on other sites More sharing options...
Cruising89143 Posted December 11, 2011 #70 Share Posted December 11, 2011 the ad seemed geared to lure bookings for the Oasis class. LOL, looks like the honeymoon is over for Oasis of the Seas, last months AARP mag said Oasis' premium pricing is gone and she's down to $100 per night per person. And this 11/30/11 article says different. http://travel.usatoday.com/cruises/post/2011/11/royal-caribbean-allure-cruise-ship/575132/1 I haven't seen many prices averaging out at a hundred bucks a day. I also did not see this as a target for the Oasis class. Sure RCI showed their newest and best ship. What company doesn't when it comes to advertising? For my sailing next month on Allure, JS cabins are going for $3100.00 a person - All other suites are sold out. Balcony cabins start at $1400.00 a person and go up to $2060.00 a person. Outside starts at $1200.00 a person Inside cabins start at $1070.00 a person. There may be some reduced pricing closer to the cruise for over 55, law enforcement and military but RCI is still getting premium rates on average for these two ships. Link to comment Share on other sites More sharing options...
Trickie Dickie Posted December 11, 2011 #71 Share Posted December 11, 2011 To be fair, you're not the average cruiser. Everyone here knows to do research and find the best deals. Most don't. It's like when I hear ads for ski resorts or something similar. When I hear the ad, I don't really think about comparing prices of different ski resorts, I think "hmm, that's different, maybe I'll check it out" and I go online and only look at that one. It's just generally how consumers think. When you think about something new, in this case taking a cruise, you're drawn to the first option that's presented to you after you get the idea. This is what the average young person with minimum Internet skill will do if interested in the commercial. :D http://www.lmgtfy.com/?q=cruising+the+sea Link to comment Share on other sites More sharing options...
TwoTravelin Posted December 11, 2011 #72 Share Posted December 11, 2011 There is no doubt that this is an introduction to a much larger marketing campaign. Can't wait to see what's next! Link to comment Share on other sites More sharing options...
Ocean Boy Posted December 11, 2011 #73 Share Posted December 11, 2011 This is what the average young person with minimum Internet skill will do if interested in the commercial. :D http://www.lmgtfy.com/?q=cruising+the+sea Funny!:D Link to comment Share on other sites More sharing options...
cruisenfever Posted December 11, 2011 #74 Share Posted December 11, 2011 Patti: Who did you see? Rick Yea,I didnt realize it was real people..to me the 2 girls look like the twins from Jon and Kate:) In the video that starts with Adam Goldstein, after Betsy O'Rouke speaks about C&A Members giving feedback, I saw Skiiergirl and Mr. Ski sitting on a circular couch. The following shot showed a group that was sitting on the same couch............there are 8 people.......the first six are Ron & Yvette from California, Jim and Karen and Linda and Dennis from Florida. They are all PC Members and we have cruised with them often. I'm sorry that I don't know the names of the 4th couple, but they do look familiar. Link to comment Share on other sites More sharing options...
Cruising89143 Posted December 11, 2011 #75 Share Posted December 11, 2011 Here is the link to the longer video that Patti is referring to. Has some funny outtakes near the end. You can make the video full screen by clicking on the "X" at the bottom right hand corner of the video. http://link.brightcove.com/services/player/bcpid458674443001?bctid=1318748881001 Link to comment Share on other sites More sharing options...
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