MCFTJCH2V Posted January 19, 2015 #1 Share Posted January 19, 2015 Are things that bad? Odd changing the name of the line that put them on the map, as opposed to a new corp name, if they are now trying to distinguish between the two. Yeah, it's only an s. Link to comment Share on other sites More sharing options...
Wilgr Posted January 19, 2015 #2 Share Posted January 19, 2015 Are things that bad? Odd changing the name of the line that put them on the map, as opposed to a new corp name, if they are now trying to distinguish between the two. Yeah, it's only an s. Who said things were bad? http://www.travelweekly.com/Cruise-Travel/Carnival-most-improved-in-brand-ranking/ Link to comment Share on other sites More sharing options...
cantthinkofanythingfun Posted January 19, 2015 #3 Share Posted January 19, 2015 Carnival is getting ready to change their entire marketing strategy. They are going to be combining all of their brands, and running ads that promote all of them. I think it is going to be called World's Leading Cruise Lines or something like that. They are going to launch a big ad campaign during the Superbowl. If it is the ad that I think it is, then you can trust that it will be the most talked about ad during the game. This should be a very good thing for all of their brands. Link to comment Share on other sites More sharing options...
riffatsea Posted January 19, 2015 #4 Share Posted January 19, 2015 Confused about where you saw a name change? The name of the company is the Carnival Corporation. Link to comment Share on other sites More sharing options...
sanmarcosman Posted January 19, 2015 #5 Share Posted January 19, 2015 Carnival Cruise Line(s) is a subsidiary of Carnival Corporation, no? Link to comment Share on other sites More sharing options...
nchikk Posted January 19, 2015 #6 Share Posted January 19, 2015 Maybe I'm missing something...so they're getting rid of an "s". So what? Link to comment Share on other sites More sharing options...
Carnival_Brides Posted January 19, 2015 #7 Share Posted January 19, 2015 Carnival Cruise Lines dropped the "s" and is now Carnival Cruise Line. http://www.usatoday.com/story/cruiselog/2014/12/30/carnival-cruise-lines-name/21043977/ Carnival Corp. (Parent company) is in the process of a major rebranding a'la the Super Bowl ads. Link to comment Share on other sites More sharing options...
timmy1958 Posted January 19, 2015 #8 Share Posted January 19, 2015 Oh no, they threw away the "S"! Link to comment Share on other sites More sharing options...
CrimsonQueen Posted January 19, 2015 #9 Share Posted January 19, 2015 Wish I could get rid of my big "S" :D:p Link to comment Share on other sites More sharing options...
waiting4acruise Posted January 19, 2015 #10 Share Posted January 19, 2015 "S" happens Link to comment Share on other sites More sharing options...
CrimsonQueen Posted January 19, 2015 #11 Share Posted January 19, 2015 "S" happens Far too often....especially when you are "waiting 4 a cruise" :p Link to comment Share on other sites More sharing options...
old sole Posted January 19, 2015 #12 Share Posted January 19, 2015 As many times as that has to be printed on everything from marketing pieces to employee paychecks, I imagine that over 10 years the savings in ink alone could be hundreds of dollars. Link to comment Share on other sites More sharing options...
A2Mich Posted January 20, 2015 #13 Share Posted January 20, 2015 As many times as that has to be printed on everything from marketing pieces to employee paychecks, I imagine that over 10 years the savings in ink alone could be hundreds of dollars. Lol. I was thinking the same thing! Sent from my iPhone using Forums mobile app Link to comment Share on other sites More sharing options...
ZJ13820 Posted January 20, 2015 #14 Share Posted January 20, 2015 I will try my best to not read too much into this. Link to comment Share on other sites More sharing options...
S.S.Oceanlover Posted January 20, 2015 #15 Share Posted January 20, 2015 Oh no, they threw away the "S"! oh no another cut.:D Bill Link to comment Share on other sites More sharing options...
Pixelate Posted January 20, 2015 #16 Share Posted January 20, 2015 As many times as that has to be printed on everything from marketing pieces to employee paychecks, I imagine that over 10 years the savings in ink alone could be hundreds of dollars. Even after leaving the company, penny pinching Gerry Cahill strikes again! Link to comment Share on other sites More sharing options...
Pixelate Posted January 20, 2015 #17 Share Posted January 20, 2015 Confused about where you saw a name change?The name of the company is the Carnival Corporation. Carnival Corporation & plc. is not Carnival Cruise Line. Link to comment Share on other sites More sharing options...
GreytRacer Posted January 20, 2015 #18 Share Posted January 20, 2015 There were a number of new ads that popped up when I was on YouTube the other day. At the end, all of the Carnival Corp logos were featured. The one about when and where you first "did it" (lost your cruise virginity) caught my attention and gave me a chuckle! :-) Link to comment Share on other sites More sharing options...
love my grandkids Posted January 20, 2015 #19 Share Posted January 20, 2015 As many times as that has to be printed on everything from marketing pieces to employee paychecks, I imagine that over 10 years the savings in ink alone could be hundreds of dollars. Makes one wonder what the point of doing this was. Link to comment Share on other sites More sharing options...
love my grandkids Posted January 20, 2015 #20 Share Posted January 20, 2015 Carnival is getting ready to change their entire marketing strategy. They are going to be combining all of their brands, and running ads that promote all of them. I think it is going to be called World's Leading Cruise Lines or something like that. They are going to launch a big ad campaign during the Superbowl. If it is the ad that I think it is, then you can trust that it will be the most talked about ad during the game. This should be a very good thing for all of their brands. What would be even better was one loyalty program accross all of the brands. According to some dept heads on our cruise last month it is being discussed. Link to comment Share on other sites More sharing options...
Wilgr Posted January 20, 2015 #21 Share Posted January 20, 2015 I was thinking they just want to differentiate between Carnival Cruise Line(s) and Carnival Corporation so that people don't think that the (s) includes all the cruise brands under the corporation banner. If they plan on starting an advertising campaign that includes all of their brands in one commercial and possibly showing the differences between them this may not be a bad idea just to stop any confusion. Link to comment Share on other sites More sharing options...
JohnSpo Posted January 20, 2015 #22 Share Posted January 20, 2015 I hope they didn't drop the "S" for "savings".:eek: Link to comment Share on other sites More sharing options...
poison7fl Posted January 20, 2015 #23 Share Posted January 20, 2015 (edited) Some people think too hard.... and have a hard time accepting change... They are often confused and think that change = failure. Edited January 20, 2015 by poison7fl Link to comment Share on other sites More sharing options...
poison7fl Posted January 20, 2015 #24 Share Posted January 20, 2015 What would be even better was one loyalty program accross all of the brands. According to some dept heads on our cruise last month it is being discussed. THAT would be great. Link to comment Share on other sites More sharing options...
golfb4cruzing Posted January 20, 2015 #25 Share Posted January 20, 2015 As many times as that has to be printed on everything from marketing pieces to employee paychecks, I imagine that over 10 years the savings in ink alone could be hundreds of dollars. I thought that as well. Maybe going to use the money to buy a vowel?? Link to comment Share on other sites More sharing options...
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