Web Site Pricing v. Actual Pricing

[CruisingMacs]

How does RCL (and the on line travel agencies) constantly get away with advertising one price for a cruise when you pull it up on their website, but then when you "click through" to make the actual reservation the price is SUBSTANTIALLY higher?  I could see if it was a once and a while thing - dynamic pricing etc. - but it is CONSTANT.  For example the "main page" has had a certain cruise advertised at $511 on the "search" page.  When you click, it shows up as $511 for that particular date.  Then when you click through to actually make a reservation the price comes up as $676 (not including port fees and taxes, so THAT's not the reason for the difference).  This happens ALL THE TIME.  What's the use in having a "dynamic" sales portal like a webpage, if the pricing advertised is always inaccurate?  Love RCL (Diamond member) but this pricing stuff is SO frustrating.

[Biker19]

1 minute ago, CruisingMacs said:

How does RCL (and the on line travel agencies) constantly get away with advertising one price for a cruise when you pull it up on their website, but then when you "click through" to make the actual reservation the price is SUBSTANTIALLY higher? 

Two explanations: there's usually a "From" in front of the price and RCI IT.

[Tulsacoker]

same way car dealers do... little asterisks tells all  

[Clarea]

Been happening for years.  They will say that the low price you see had been available in some category, but that page was not updated when the underlying prices changed.  They will blame it on not updating the initial web page fast enough.