OK, it is all coming together;
a few days ago i was watching a narrated tour on a carnival ship. as they passed through the store, the narrator stated "carnival is getting in on the cruise ducks too (as they showed a four pack of duck). i was confused what where the ducks.
today i watched a video and people where "locking for ducks on their cruise. i was confused.
now, all my questions are answered.
(i hate fads)