In Ontario , the price is set by the government store , same price across the province
With more than 14m people, Ontario is the most populated province in Canada and its beverage alcohol market has an estimated retail value of C$12bn ($9.2bn). This makes the Liquor Control Board of Ontario (LCBO) one of the largest purchasers in the world. Like most provinces, Ontario also has a government owned and operated retail channel, with a total of 663 LCBO stores. Through these and its appointed agency stores, the LCBO accounts for 81.6% of all wine sales in Ontario.