Following up on my previous comments:
Turns out I have the exact same brochure - it's been sitting next to my desk here for a couple of days.
As for the fine print - yes, it's pretty fine. Not nearly as bad as it show's in the OP's photo. I have to pull back my glasses and hold it close to my face - but when I do, it's not difficult to read.
Now as to the ads.
There are world wide offerings. Every one has ONE PRICE for each cabin class. There is an asterisk on the price column header. That header, highlighted in yellow, reads "Discounted fare per guest*".
Most of the itineraries note that they are running for a month, a season, or more (POA is there, year-round).
You have to be a very inexperienced traveler to think that the price quoted runs for entire seasons or even the whole year at only one price.
Now, I will quibble a bit on the FREE AIR* part of the ad.
It's the BOGO. Free? Yes, for one person.
But is it really free? Not to me. You can't get the free one without buying one at the regular price.
Bottom line is that it's a 50% off (of 2 fares). Half off is not = to free. But not all bad, of course.
Advertising at it's finest. 🙄