I went to Coco Beach Club two cruises ago but not on the last cruise. The last time I went I think I got it for around $80pp. At that price, I would consider it worth it (my opinion). You're really paying for a nicer lunch and a slightly nicer beach area. At $200+PP I wouldn't do it. My last cruise prices were well over $160pp and I decided not to do it. On my last cruise, I found a great spot (chairs w/ an umbrella) near the water, and the free lunch was very good in my opinion. There were a ton of options and the quality was great. I was also there with two ships and worried about the crowding but we just got off early and found our spot and had a GREAT day without any additional cost. As others have said, value is in the eye of the beholder but in my opinion for Coco Beach Club the price would have to be under $100pp for me to consider.