As @floridababa wrote “scenic” instead of “Scenic”, the could easily be confused as just describing a picturesque cruise. Understandable for many who don’t know all the river cruise companies.
I am totally confounded by your response, though. Why “horrific”? Is Viking not nearly as good as Scenic? Having included beverages all day, good food, guided walks at every stop, plus a couple of major included tours does give Scenic the edge, but I thought Viking was pretty well rated too?