Interesting convo. I was just traveling with a Four Seasons group and I commented to management that on this trip to 7 FS hotels it was interesting that as unique as each one was, all the amenities were the same, in-room. The iPad system, lighting and thermostats, turn-down service, coffee machines, laundry service, most toiletries, even the hairdyers and flat irons were consistently the same. We didn’t have to figure out how to lock the safe or adjust the lights on every stop. Management appreciated the observation and reiterated that their definition of luxury has changed from opulence/high-end to comfort and familiarity. It’s always been an element of their product but I think they’re creating a wonderful experience and ambiance with this emphasis and I’m looking forward to seeing how they apply this concept to their upcoming yachts.