We know that after Richard Fain stepped down as CEO of Royal Caribbean, they named their new CEO: The former CFO, Jason Liberty.
CFO??? I think that we all knew what was coming. Sure enough, we have "new" MDR menus, cabin service once a day, cutbacks in C&A amenities................
Did anyone really think that RC wants us to have a "great deal" with this Premier Pass?
So, here's my theory.
Mr. PinchPenny wants to find out the reach of social media.
How much effect does social media have on purchase decisions?
He knew that Cruise Critic and Facebook would light up because of the release of this package at this price.
He wants to analyze the data. (and possibly cut his losses by ending the promotion, or possibly claiming that it was a mistake and cancelling everything)
Your opinion?