Celebrity Announces Marketing Partnership with NY Rangers

[Andy]

Hi Everyone,

 

I thought this Press Release (From November 7th) might be of interest.

 

If you are not a NY Rangers fan, please don't take any slap shots, or send me to the penalty box. It's always my goal, for our community to be the most informed on the net ! :)

 

==============================

 

 

New York Rangers and Celebrity Cruises Announce New Marketing Partnership

 

Celebrity Cruises to Offer Blueshirt Faithful Access to Rangers Legends Cruise with Rangers Greats Ron Duguay, Adam Graves, Ron Greschner and Stephane Matteau in August 2014

 

 

 

The New York Rangers and Celebrity Cruises today announced a new marketing partnership naming Celebrity Cruises the Official Cruise Line of the Rangers. The affiliation will give Blueshirt fans access to exclusive offers from Celebrity Cruises, including the first-ever Rangers Legends Cruise. In addition, Celebrity Cruises will have a prominent presence at the completely transformed Madison Square Garden during Rangers games.

 

The Rangers Legends Cruise is a seven-night modern luxury vacation to Bermuda on board the Celebrity Summit departing August 3, 2014 from Cape Liberty Cruise Port in Bayonne, New Jersey, featuring Rangers greats Ron Duguay, Adam Graves, Ron Greschner and Stephane Matteau. The rare vacation package will include unprecedented access to Rangers stars, as well as exciting activities onboard and ashore, including meet and greet events, shore excursions featuring quintessential Bermuda experiences, private receptions, such as a sunset barbecue on the ship’s pool deck, and more.

 

The Rangers will host an in-arena shooting contest at five home games throughout the 2013-14 season, offering five fans a chance to win a spot for them and a guest on the Rangers Legends Cruise. Celebrity Cruises also will hold a sweepstakes providing contestants with a chance to participate in an on-ice shooting contest during the Rangers game on April 5, 2014.

 

“Celebrity Cruises is widely known for excellence and modern luxury, which makes us an ideal fit with the New York Rangers and Madison Square Garden,” said Michael Bayley, president & CEO, Celebrity Cruises. “The team is a premium franchise with an enormous fan-base; and Madison Square Garden attracts loyal, passionate and affluent fans and families,” he continued. "Rangers' games at Madison Square Garden take place in one of our most important markets and represent an unrivaled opportunity to uniquely connect with fans and attendees.”

 

“We are always looking to work with our partners to provide unique experiences for our fans,” said Ryan O’Hara, president, content distribution and sales, The Madison Square Garden Company. “The Rangers have one of the most passionate and loyal fan bases in sports, and we are excited to partner with Celebrity Cruises, the world’s top-rated premium cruise line, to offer our Blueshirt faithful the unique and thrilling opportunity to go on a cruise with several Rangers legends.”

 

As part of the new marketing partnership, Celebrity Cruises will be featured on in-Arena dasherboards at The Garden that also will be visible to Rangers fans viewing at home on MSG Network. In addition, Celebrity Cruises will have integration on the Rangers’ team websites; on GardenVision, the new state-of-the-art center-hung multimedia display; as well as on-ice branding and digital signage during the Rangers Legends Cruise shooting contests.

 

For full details about the Rangers Legends Cruise, visit celebritycruises.com/nyrangers. To make a booking, call 888-727-4907 or contact a travel agent.

 

About The Madison Square Garden Company

 

The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The Company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the Company's overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports owns and operates the following sports franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, bull riding and tennis. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from the Company’s venues. MSG Media’s television networks consist of regional sports networks, MSG Network and MSG+, collectively referred to as MSG Networks; and Fuse, a national television network dedicated to music. MSG Networks also include high-definition channels, MSG HD and MSG+ HD, and Fuse includes its high-definition channel, Fuse HD. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in the Company’s diverse collection of venues. These venues consist of Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Forum in Inglewood, CA, The Chicago Theatre, and the Wang Theatre in Boston, MA. More information is available at www.themadisonsquaregardencompany.com.

 

About Celebrity Cruises

 

Celebrity Cruises’ iconic “X” is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers’ precious time. Celebrity Cruises' 11 ships offer modern luxury vacations visiting all seven continents. Celebrity also presents immersive cruisetour experiences in Alaska, Australia/New Zealand, Canada, Europe and South America. Celebrity is one of five cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL). For more information, dial 1-800-437-3111, visit www.celebritycruises.com, or call your travel agent.

Edited November 9, 2013 by Host Andy

[MicCanberra]

Thanks Andy.

I wonder if they will partner with any other sporting clubs/franchises?

[H2OH!]

Thanks Andy.

I wonder if they will partner with any other sporting clubs/franchises?

 

Great job Andy. Thank you for keeping us informed!

 

i would love to see the chicago blackhawks!! that would be fantastic. :)

Edited November 9, 2013 by H2OH!

[Ship's Wake]

Thanks Andy.

I wonder if they will partner with any other sporting clubs/franchises?

 

Here's another one.

 

http://finance.yahoo.com/news/celebrity-cruises-steps-plate-official-144900208.html

[JMG]

We were on the Summit repositioning cruise and embarkation day they were busy taking lots of publicity photos. Thought it was curious but we were so busy settling in that we soon forgot about the whole thing.

Thanks for the info!

[thephillykid]

X also has 2 ads on the boards in philly at the Wells Fargo Center where the Flyers play, maybe the also have something with the Flyers as well. I go to the games and don't recall hearing anything about it. We just see the ads, but maybe I missed it. Maybe Celebrity will win in the deal as the Flyers suck this year and people really need a vacation away from them.

 

Howard

[Orator]

X also has 2 ads on the boards in philly at the Wells Fargo Center where the Flyers play, maybe the also have something with the Flyers as well. I go to the games and don't recall hearing anything about it. We just see the ads, but maybe I missed it. Maybe Celebrity will win in the deal as the Flyers suck this year and people really need a vacation away from them.

 

Howard

 

I've noticed that as well. The Celebrity "X" logo and "Celebrity Cruises" is right behind the goals. Hard to see them on TV since the Flyers hardly score. Might be part of a larger partnership with the NHL. These partnerships have happened before. NCL worked with MLB and the NFL Alumni for a number of years. Would have past NFL and current MLB players on their cruises. Might be interesting to see what develops with Celebrity.

[sabookkeeper]

Celebrity is now the official cruise line of the Toronto Argonauts in the Canadian Football League. They are having an Argo's Fan Cruise on the Reflection on February 1st. They had a ongoing contest for a free cruise and the winner was drawn on the last regular game. We were fortunate enough to win it. We had to cancel a scheduled Princess Cruise, but we are looking forward to cruising Celebrity again. So, perhaps this is a new marketing strategy to partner with different sporting teams.

[Orator]

There was a report several months ago that Celebrity identified about 20 markets where they would target their advertising. This could be part of that marketing effort.

[Andy]

Hi Everyone,

 

As a Die-Hard NY Mets fan, perhaps Celebrity should consider a marketing alliance with them. Based on the Mets performance over the past decade, it shouldn't cost them more than a few dollars, and a case of X keychains :)

 

Yeah I know... I should have changed teams years ago, but I guess it proves my loyalty to things I'm passionate about LOL

Edited November 9, 2013 by Host Andy

[drb]

Here's another one.

 

http://finance.yahoo.com/news/celebrity-cruises-steps-plate-official-144900208.html

 

And this one really got slammed by posters on a famous social media site. Missing from the press release in the link was

the announcement that X was giving all players a free 7 day cruise. Seems many posters thought that offering free cruises to well compensated baseball players was,

shall we say, not a great idea. Celebrity pulled the post from their page in a very short period of time.:D

Edited November 9, 2013 by drb

[Andy]

And this one really got slammed by posters on a famous social media site. Seems many thought that offering free cruises to well compensated baseball players was,

shall we say, not a great idea. Celebrity pulled the post from their page in a very short period of time.:D

 

Hi Drb,

 

I'm fairly certain the post was pulled strictly due to lousy timing, and not due to the deal itself. The post was made, a very short time after Millennium was having a mechanical failure, and it didnt sit well with their guests.

 

Whether anyone likes it or not, I suspect we will see more of these partnerships in the future.

[drb]

Hi Drb,

 

I'm fairly certain the post was pulled strictly due to lousy timing, and not due to the deal itself. The post was made, a very short time after Millennium was having a mechanical failure, and it didnt sit well with their guests.

 

Whether anyone likes it or not, I suspect we will see more of these partnerships in the future.

Andy, I respectfully disagree, X had no problem putting up a post as soon as they removed the Red Sox announcement. I am not saying that I agree with those who did not like the decision to offer free cruises to the players but first X removed the posters replies and then they removed the post. This occurred in the last week or so, not in April when the press release on Yahoo was posted.

Edited November 9, 2013 by drb

[Oville]

Andy, I respectfully disagree, X had no problem putting up a post as soon as they removed the Red Sox announcement. I am not saying that I agree with those who did not like the decision to offer free cruises to the players but first X removed the posters replies and then they:D removed the post. This occurred in the last week or so, not in April when the press release on Yahoo was posted.

 

Oh those darn Yankees fans.;). Maybe Celebrity was the lucky charm for the Red Sox this year.

[Orator]

And this one really got slammed by posters on a famous social media site. Missing from the press release in the link was

the announcement that X was giving all players a free 7 day cruise. Seems many posters thought that offering free cruises to well compensated baseball players was,

shall we say, not a great idea. Celebrity pulled the post from their page in a very short period of time.:D

 

NCL gave a gratis cruise to the athletes who were part of their program on board,. Shirley Jones was a guest speaker on one of my crossings and I bet she received a free cruise. Picking up the cost of the cruise is part of the compensation package. If and how people are paid is based on the value of their work, not on their economic condition. If Celebrity believes that. You can be sure that if Celebrity believes that the appearance of a particular person will increase business they will ante up

Edited November 9, 2013 by Orator

[kitty9]

Hi Everyone,

 

As a Die-Hard NY Mets fan, perhaps Celebrity should consider a marketing alliance with them. Based on the Mets performance over the past decade, it shouldn't cost them more than a few dollars, and a case of X keychains :)

 

Yeah I know... I should have changed teams years ago, but I guess it proves my loyalty to things I'm passionate about LOL

 

Hey Andy, if my Pirates can do it, so can your Mets, God love 'em.

[hansolosmom]

X also has 2 ads on the boards in philly at the Wells Fargo Center where the Flyers play, maybe the also have something with the Flyers as well. I go to the games and don't recall hearing anything about it. We just see the ads, but maybe I missed it. Maybe Celebrity will win in the deal as the Flyers suck this year and people really need a vacation away from them.

 

Howard

 

I've noticed that as well. The Celebrity "X" logo and "Celebrity Cruises" is right behind the goals. Hard to see them on TV since the Flyers hardly score. Might be part of a larger partnership with the NHL. These partnerships have happened before. NCL worked with MLB and the NFL Alumni for a number of years. Would have past NFL and current MLB players on their cruises. Might be interesting to see what develops with Celebrity.

 

You guys cracked me up :D. Things are looking up this afternoon since they actually scored!

 

I had been wondering why the Celebrity logo was there since they don't leave out of Philly but I figured it was because they leave out of NYC and Baltimore.

I know my dh would love to cruise with some of those guys.

[kitty9]

And this one really got slammed by posters on a famous social media site. Missing from the press release in the link was

the announcement that X was giving all players a free 7 day cruise. Seems many posters thought that offering free cruises to well compensated baseball players was,

shall we say, not a great idea. Celebrity pulled the post from their page in a very short period of time.:D

 

Cruise lines have been doing this with professional sports teams for a very long time. I was on an NCL cruise that gave free cruises to the Milwaukee Brewers and some MLB umpires---we were friends with one of the umpires and he and his wife told me that they didn't have to pay for their cabin. The Pittsburgh Steelers are doing a cruise on RCI (the prices are more than double a regular cruise---seriously, the prices are totally insane and I'm thinking it's because the regular folk are, in reality, paying for the cabins for the players---for example, a regular balcony cabin is more than double than if you went on the exact same ship/same itinerary on any other week) and the athlete participants are getting their cabins gratis in order to bring more fans on board the ship.

[drb]

NCL gave a gratis cruise to the athletes who were part of their program on board,. Shirley Jones was a guest speaker on one of my crossings and I bet she received a free cruise. Picking up the cost of the cruise is part of the compensation package. If and how people are paid is based on the value of their work, not on their economic condition. If Celebrity believes that. You can be sure that if Celebrity believes that the appearance of a particular person will increase business they will ante up

 

No, the announcement on FB indicated they were offering each player a free Carribbean cruise of their choosing. It was not a "Red Sox players cruise" but simply a free cruise. Frankly, I don't give a da@n but it was funny to see the reaction of the majority of the posters and Celebrity's quick retreat. I should have done a screen shot of the announcement at the time they cut off comments but I didn't.:D

[Orator]

No, the announcement on FB indicated they were offering each player a free Carribbean cruise of their choosing. It was not a "Red Sox players cruise" but simply a free cruise. Frankly, I don't give a da@n but it was funny to see the reaction of the majority of the posters and Celebrity's quick retreat. I should have done a screen shot of the announcement at the time they cut off comments but I didn't.:D

 

I don't do Facebook so never read the post. However, still seems to be part of a compensation package. Perhaps by now I should no longer be surprised at the number of people who have no idea of how business works.

[drb]

Perhaps not all parts of compensation packages need to be divulged to customers?

[riredsox]

Oh those darn Yankees fans.;). Maybe Celebrity was the lucky charm for the Red Sox this year.

I think they were! And a big thank you to them!!!:D

[MicCanberra]

Here's another one.

 

http://finance.yahoo.com/news/celebrity-cruises-steps-plate-official-144900208.html

 

Thanks.:D

[MicCanberra]

Seeing as X is having a bigger presence in Aussie waters each year, perhaps they will team up with an Aussie sport/team as well.:D

[Oceangoer2]

what a terrific use of puns....very witty!!