I may be ,as you say naive, but I have records going back to 2008, which show the prices we paid back then are similar to today. About £2000 for 2 weeks in a balcony to the med and a bit more to the Caribbean. Obviously PE flights push it up a bit more. Just pre covid we paid £5400 on Britannia to the Caribbean Inc PE, this year it was the same. Look at real prices, not somebody else's report and you may conclude I am not quite so naive. 43% ?. Bah ,humbug.