Everybody speaks with their wallets. My point on St Jude is thye are walking the walk and so are their customers. The issue made on the one time donation is peanuts to the main thing all do. Every stock company’s loyalty is to their stockholders, the way is has always bee, the way it is, the way it should be. I cannot argue with much of what you say, their focus is on new customers, but focus is not on a singular thing. In regards to whether plat or diamonds will be happy…meh. The program absolutely needs change. When half the ship is going to a recognition event for their most loyal guests, then the setting of the bar needs to change. How they do it will be key. Lastly, for me, they get a lot of slack due to their financial situation (none of it due to their own doing). Enjoy your future cruising.