To perceive value you need to compare at least two different items so you can judge whether A or B has the better value to you. It could be MSC versus a land vacation, or, it could be MSC versus their competitors on this side of the pond, RCI, NCL and Carnival. Comparing bare bones cruise only fares, Carnival and MSC are the price leaders in general. There will be occasional cheaper fares on the other two, but Carnival and MSC are lower the majority of the time. It was even clearer that MSC was the value leader 5-6 years ago when they first made a big attempt to expand their foothold and presence on this side of the pond. If you don't care about the competition and you no longer see MSC as a value to you, then enjoy your land based vacations.