All the talk of selling to Saudi's, breaking apart, scrapping... makes me so sad. Nothing is perfect, but as I said before, I do love HAL, warts and all. The good exceeds the bad or I wouldn't be 4* and still booking.
I do know they've been scrambling to pull together a plan - focus groups, more targeted marketing, back to the basics, try new things... All signs of desperate reactionary behavior; it doesn't feel like proactive rebranding.
One of the saddest comments I read here is about selling to Saudi's (who are having a pi***ng contest) only for the loser to dismantle...ugh.