can't recall when, but it did forever change the demographics of X..
many "big drinkers" flocked to X because of them, and they began to try and change X to be like the lines they left.. still trying to re make X Royal sub 2..
It was much better when folks paid for drinks. They had wine packages and that was really enough ! The packages brought higher prices for everyone..even moderate users.
"Big, better, best" was ok and reflected more reasonable pricing! Now its all hooked up with grats, wifi, alcohol, etc.. We are def subsidizing the alcohol consumption of others!