The majority of people who are booking the Ultimate family Townhouse are not even looking at the price. They are doing it for the experience. Them booking that is no differently than many of us jumping over that $100 balcony for 2 taxes in. The old saying "if you have to ask what it costs" certainly applies in this case. It's not a matter of them using the money for a $75,000 pool, these are the people who have built the pool for millions and are now buying pool furniture for the 75k