Come Back New

[Coral]

Not sure if someone posted this yet - I found this very interesting. Quite a break from the past for Princess:

 

http://www.seatrade-insider.com/news/news-headlines/new-$20m-princess-brand-campaign-includes-return-to-tv.html

Edited January 15, 2014 by Coral

[Coral]

I am going to try the link again:

 

Seatrade Article

Edited January 15, 2014 by Coral

[happyfaceup]

Great post! The article is great and the commercial

[happyfaceup]

Is out of this world! Great steps by Arnold Donald and princess!

[Coral]

Here are some of the commercials:

 

http://www.princess.com/come-back-new/inspiration/#.UtbO-nm98Qg

http://www.princess.com/come-back-new/#.UtbPlnm98Qg

Edited January 15, 2014 by Coral

[Colo Cruiser]

Very nice!

 

Arnold Donald, 2 first names? Interesting.

[Astro Flyer]

Coral...thanks for the info & found the ads to be effective for marketing Princess to people like me who cruise for such reasons. :)

Edited January 15, 2014 by Astro Flyer

[Paula_MacFan]

Love them! Thanks for posting!

[RickEk]

Great ad campaign. Interesting to see that they went with the Goodby, Silverstein ad agency. They did the "got milk" ads...

 

Also interesting when you contrast these ads with Royal Caribbean's current WOW campaign. :)

[Jasperdo]

Thanks for the link. I had noticed the "Come Back New" video on the Princess website homepage, and thought it looked like a TV commercial.

[USNUZULOOSE]

Very nice commercials. Me and my DH took our first cruise with them in Oct and we are hooked with them. Love the ships and the crew. It has a different feel than another line we were on.

[Princess Cruises]

Princess Cruises is proud to announce that we're launching an exciting new marketing campaign today, including our first TV commercials in over a decade. We appreciate the Cruise Critic community’s ongoing support of Princess, and we’d like you to be among the first to see our new ad campaign.

 

We understand that travelers want their vacations to transform them with new perspectives, new friendships and new stories. They are increasingly looking to discover new places, learn about other cultures, try new foods from the places they’re visiting, and gain inspiration from the world they don’t see every day. Travelers want to ‘come back new,’ and our new campaign shows that Princess is the best cruise line to deliver this to them.

 

We hope you will take a moment to view a short video sharing our promise that a cruise isn’t good enough unless you come back new:

[Colo Cruiser]

Excellent! Just watched them.

Be nice to see some TV ads again. :)

[Grammyluvs]

Great job.....

[jbobst]

Looks great Princess. Here are direct links to at least three new commercials (not sure if there are more)

 

http://www.youtube.com/watch?v=y9bomRQkuQU

 

http://www.youtube.com/watch?v=-yOmR7B4N4c

 

http://www.youtube.com/watch?v=IlU6a22dDWM

[paul929207]

Looks good

[Carpe_Diem]

Makes me want March 5th to hurry up and get here.

[cjknox]

As the new year begins, Princess Cruises is launching a fresh advertising campaign to remind travelers that cruising can transform and enrich their lives, and set the line’s cruise vacations apart as an opportunity for passengers to “come back new.” The $20 million program will be the company’s most extensive ever, and marks a return to television and radio advertising for the brand, which has not taken to the airwaves for more than a decade.

 

http://www.princess.com/come-back-new/inspiration/#.UtcPCZ5dWSo

 

Looks pretty good to me me what do you think?

[Astro Flyer]

Makes me want March 5th to hurry up and get here.

Makes me happy that we drive to the Port of LA tomorrow for 8 days on the Sapphire & to "come back new"! :D

 

The videos show the types of things that we enjoy with Princess.

Edited January 15, 2014 by Astro Flyer

[Jim Avery]

Looks good to me too. I just want to know, can I choose to come back new as, say, 35 or so? :D Just kidding. Glad Princess is running the ads. We all want Princess to prosper.

[vie lee]

Doing the Grand - March 15th - So excited because even though I sail them all Princess is my favorite - and its been awhile - excellent ad!! :D

[I object 2]

Love the commercial! Great job, Princess.

 

Jan

[HRPro]

Great job--glad Princess is running a new ad campaign. Can't wait to "come back new" from our Hawaii cruise on the Star in February. I need the three R's -- rest, relaxation and renewal after a busy holiday season.

[Cruisin' Chick]

It's nice to know that Princess will be running spots again. It's been years, hasn't it (I used to work for an ad agency that had Princess as a client, and that's probably how far back the last broadcast campaign was).

[Luvmyrotti]

They're nice. Subtle. Refined. A much nicer commercial than some of what's out there for the other lines.