Rare Coral Posted January 15, 2014 #1 Share Posted January 15, 2014 (edited) Not sure if someone posted this yet - I found this very interesting. Quite a break from the past for Princess: http://www.seatrade-insider.com/news/news-headlines/new-$20m-princess-brand-campaign-includes-return-to-tv.html Edited January 15, 2014 by Coral Link to comment Share on other sites More sharing options...
Rare Coral Posted January 15, 2014 Author #2 Share Posted January 15, 2014 (edited) I am going to try the link again: Seatrade Article Edited January 15, 2014 by Coral Link to comment Share on other sites More sharing options...
happyfaceup Posted January 15, 2014 #3 Share Posted January 15, 2014 Great post! The article is great and the commercial Link to comment Share on other sites More sharing options...
happyfaceup Posted January 15, 2014 #4 Share Posted January 15, 2014 Is out of this world! Great steps by Arnold Donald and princess! Link to comment Share on other sites More sharing options...
Rare Coral Posted January 15, 2014 Author #5 Share Posted January 15, 2014 (edited) Here are some of the commercials: http://www.princess.com/come-back-new/inspiration/#.UtbO-nm98Qg http://www.princess.com/come-back-new/#.UtbPlnm98Qg Edited January 15, 2014 by Coral Link to comment Share on other sites More sharing options...
Colo Cruiser Posted January 15, 2014 #6 Share Posted January 15, 2014 Very nice! Arnold Donald, 2 first names? Interesting. Link to comment Share on other sites More sharing options...
Astro Flyer Posted January 15, 2014 #7 Share Posted January 15, 2014 (edited) Coral...thanks for the info & found the ads to be effective for marketing Princess to people like me who cruise for such reasons. :) Edited January 15, 2014 by Astro Flyer Link to comment Share on other sites More sharing options...
Rare Paula_MacFan Posted January 15, 2014 #8 Share Posted January 15, 2014 Love them! Thanks for posting! Link to comment Share on other sites More sharing options...
RickEk Posted January 15, 2014 #9 Share Posted January 15, 2014 Great ad campaign. Interesting to see that they went with the Goodby, Silverstein ad agency. They did the "got milk" ads... Also interesting when you contrast these ads with Royal Caribbean's current WOW campaign. :) Link to comment Share on other sites More sharing options...
Jasperdo Posted January 15, 2014 #10 Share Posted January 15, 2014 Thanks for the link. I had noticed the "Come Back New" video on the Princess website homepage, and thought it looked like a TV commercial. Link to comment Share on other sites More sharing options...
USNUZULOOSE Posted January 15, 2014 #11 Share Posted January 15, 2014 Very nice commercials. Me and my DH took our first cruise with them in Oct and we are hooked with them. Love the ships and the crew. It has a different feel than another line we were on. Link to comment Share on other sites More sharing options...
Princess Cruises Posted January 15, 2014 #12 Share Posted January 15, 2014 Princess Cruises is proud to announce that we're launching an exciting new marketing campaign today, including our first TV commercials in over a decade. We appreciate the Cruise Critic community’s ongoing support of Princess, and we’d like you to be among the first to see our new ad campaign. We understand that travelers want their vacations to transform them with new perspectives, new friendships and new stories. They are increasingly looking to discover new places, learn about other cultures, try new foods from the places they’re visiting, and gain inspiration from the world they don’t see every day. Travelers want to ‘come back new,’ and our new campaign shows that Princess is the best cruise line to deliver this to them. We hope you will take a moment to view a short video sharing our promise that a cruise isn’t good enough unless you come back new: Link to comment Share on other sites More sharing options...
Colo Cruiser Posted January 15, 2014 #13 Share Posted January 15, 2014 Excellent! Just watched them. Be nice to see some TV ads again. :) Link to comment Share on other sites More sharing options...
Grammyluvs Posted January 15, 2014 #14 Share Posted January 15, 2014 Great job..... Link to comment Share on other sites More sharing options...
jbobst Posted January 15, 2014 #15 Share Posted January 15, 2014 Looks great Princess. Here are direct links to at least three new commercials (not sure if there are more) http://www.youtube.com/watch?v=y9bomRQkuQU http://www.youtube.com/watch?v=-yOmR7B4N4c http://www.youtube.com/watch?v=IlU6a22dDWM Link to comment Share on other sites More sharing options...
paul929207 Posted January 15, 2014 #16 Share Posted January 15, 2014 Looks good Link to comment Share on other sites More sharing options...
Carpe_Diem Posted January 15, 2014 #17 Share Posted January 15, 2014 Makes me want March 5th to hurry up and get here. Link to comment Share on other sites More sharing options...
cjknox Posted January 15, 2014 #18 Share Posted January 15, 2014 As the new year begins, Princess Cruises is launching a fresh advertising campaign to remind travelers that cruising can transform and enrich their lives, and set the line’s cruise vacations apart as an opportunity for passengers to “come back new.” The $20 million program will be the company’s most extensive ever, and marks a return to television and radio advertising for the brand, which has not taken to the airwaves for more than a decade. http://www.princess.com/come-back-new/inspiration/#.UtcPCZ5dWSo Looks pretty good to me me what do you think? Link to comment Share on other sites More sharing options...
Astro Flyer Posted January 15, 2014 #19 Share Posted January 15, 2014 (edited) Makes me want March 5th to hurry up and get here. Makes me happy that we drive to the Port of LA tomorrow for 8 days on the Sapphire & to "come back new"! :D The videos show the types of things that we enjoy with Princess. Edited January 15, 2014 by Astro Flyer Link to comment Share on other sites More sharing options...
Jim Avery Posted January 15, 2014 #20 Share Posted January 15, 2014 Looks good to me too. I just want to know, can I choose to come back new as, say, 35 or so? :D Just kidding. Glad Princess is running the ads. We all want Princess to prosper. Link to comment Share on other sites More sharing options...
vie lee Posted January 15, 2014 #21 Share Posted January 15, 2014 Doing the Grand - March 15th - So excited because even though I sail them all Princess is my favorite - and its been awhile - excellent ad!! :D Link to comment Share on other sites More sharing options...
I object 2 Posted January 15, 2014 #22 Share Posted January 15, 2014 Love the commercial! Great job, Princess. Jan Link to comment Share on other sites More sharing options...
HRPro Posted January 15, 2014 #23 Share Posted January 15, 2014 Great job--glad Princess is running a new ad campaign. Can't wait to "come back new" from our Hawaii cruise on the Star in February. I need the three R's -- rest, relaxation and renewal after a busy holiday season. Link to comment Share on other sites More sharing options...
Cruisin' Chick Posted January 15, 2014 #24 Share Posted January 15, 2014 It's nice to know that Princess will be running spots again. It's been years, hasn't it (I used to work for an ad agency that had Princess as a client, and that's probably how far back the last broadcast campaign was). Link to comment Share on other sites More sharing options...
Luvmyrotti Posted January 15, 2014 #25 Share Posted January 15, 2014 They're nice. Subtle. Refined. A much nicer commercial than some of what's out there for the other lines. Link to comment Share on other sites More sharing options...
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