Chill full. playful. Sinful. I say offensive.

[kenevenpar]

My take on cruise advertising, Celebrity in this case:

 

It is usually at least an exaggeration, and many times outright disingenuous. For example:

 

SALE - 50% off. When I price the sale price, amazingly it is the same as last week :eek:

 

Free perks - really?

 

All meals in Luminae - Huh? Well, except lunch on port days.

 

Another sale - 80% off. Off what? Some imagined "list" or "brochure" price.

 

This Edge advertising is, too me, just a turn off, not because it is sinful (I know it is no different than any other cruise), but because the marketing folks think we are complete imbeciles that are going to buy into the nonsensical use of words.

 

As someone else mentioned, just give me good service, good food, a good itinerary and a good price, and I can decide if it meets my needs.

 

Ken

Edited September 25, 2017 by kenevenpar
Can not type

[CruisingUS]

We golden oldies were raised in an era when words had meaning, when a person believed what we were told had a basis in fact. When "X the rules" advertising slogan died after the reaction on Cruise Critic, I thought that Celebrity executives had learned a lesson. Obviously their advertising such as "an award winning website" shows their flagrant misuse of language as chill and sin. Slogans and promises in Celebrity advertising has no basis in fact but it does indicate a distain for people who believe in the value of words as in days gone by.

 

I detest their new Eden/snake visual and wording because it shows that their concept of language meaning and values is totally different than mine. In my upbringing a snake has always been the symbol of evil and according to lore, giving in to temptation got us tossed out of Eden. Others who did not get that education nor read about the origins of our culture and philosophy might not get the reference. Ignorance is bliss; a little knowledge is a dangerous thing. When we plan our future cruises, the offer of sinfulness on board Edge to the new generation where words have no meaning will direct me elsewhere. Just promise me great service and an experience fit for royalty as in past advertising.

 

(When I have been onboard I may have indulged in sloth while on my balcony , gluttony in the dining room, envy of those in suites, wrath at the stupidity of fellow passengers, greed in the casino and more wrath with poor decisions and pride in having a full head of hair. Lust is something that age has greatly moderated.)

 

 

It's common knowledge. Hence X used that allusion in their marketing. It's not obscure as say...pouring hot coal on your enemies head as an act of compassion (hint: it's not about burning people to death).

Pride much? ;p

Are you admitting to hypocrisy? :D What's worst is one who knows and still continues to do it. I think I read somewhere about something returning 7 fold ;)

 

My point is that this righteous indignation is a little silly. It's very off putting to a lot of people that you are ironically trying to attract and win. I'll reiterate a point that many, who are actually offended by this horribly ineffective marketing slogan, ignored: to live in this world but not be of this world. :halo:

[shipshape sam]

Old news. As hcat said this has been beaten to death. Like or not it is a advertising campaign vote with your $.

 

Except for new CC'ers or others who just now want to participate or maybe just like to beat something to death. Is that a problem?

 

As for voting most people do. Some though say one thing and 'vote' another way.

[shipshape sam]

My take on cruise advertising, Celebrity in this case:

 

It is usually at least an exaggeration, and many times outright disingenuous. For example:

 

SALE - 50% off. When I price the sale price, amazingly it is the same as last week :eek:

 

Free perks - really?

 

All meals in Luminae - Huh? Well, except lunch on port days.

 

Another sale - 80% off. Off what? Some imagined "list" or "brochure" price.

 

This Edge advertising is, too me, just a turn off, not because it is sinful (I know it is no different than any other cruise), but because the marketing folks think we are complete imbeciles that are going to buy into the nonsensical use of words.

 

As someone else mentioned, just give me good service, good food, a good itinerary and a good price, and I can decide if it meets my needs.

 

Ken

 

Celebrity, like other cruise lines will respond always to their P/L's and BS and CF. If they are stiff necked, then they might wait a little longer, but if they get sales and profits, my guess is the corporate board will not question the direction too much.

 

It has been for years now that there is a demographic change happening and many of us who loved the old Celebrity experience are not sailing as much. I understand that and as such, understand my economic influence. It is like going into a retail store (assuming yours is still open) and realizing they are now catering to the next generation. Makes you feel old, creates some stress. I had the displeasure to relate that to my Mom one time after taking her to a store she had not shopped in many years that they had moved on after not hearing from her in well over 10 years. Granted they are hearing from us, but in lower numbers.

[davesgirl51]

The ad world is full of grammatically incorrect slogans. Apples Think Different instead of Think Differently. Or Staples We Got That vs We Have That both come to mind. Do you also feel deep indignation for them?

 

So you're not chill full, deal!

 

 

Sent from my iPad using Tapatalk

Sigh. Pity the demise of the King's English :eek:

[mom says]

Sigh. Pity the demise of the King's English :eek:

 

Sigh. That demise happened a loooong time ago. It's been the Queen's English for more han 64 years.

[hcat]

There's a newly started thread on the EDGE boards titled "Queen if the Night",,,,about entertainment at the extra pay venue restaurant in EDEN...

 

 

..Interesting, but one place on board we will NOT be visiting!