It may be hard to remember now, but there was a time when Carnival did special things like twice daily room cleaning, white glove captain's receptions that all were invited to, bacon available on the buffet every morning, etc. These were not things that people necessarily expected on vacation or were used to. But they made you feel special and made you want to book another cruise. The most special thing on a Carnival cruise today is you can sometimes get a whole baked potato instead of a half of one.
Kathie Lee used to sing about all that was included in a Carnival cruise ticket price. Would be a very short song these days. Carnival is desiring to become the Frontier airlines of cruising apparently.