It runs about $20 a bottle depending on sale prices in our area, as do most wines on premium package. Do I really consider that premium? Not really but on Celebrity it is. I've looked up some of their classic wines (like the freebie our butler gave us) and it was under $4 online at at least one store! I kid you not. As an average it ran $4-5. The only really premium wines they brag about in their advertising are, in my opinion, only available by the very expensive bottle.