Prestigious or Mass Market?
I thought in the US Mass Market lines were Carnival, Royal and NCL and MSC is trying to, in the United States, break into the Mass Market umm Market?
Targeting the people who sail Mass Market or those lines. Yes NCL has a ship within a ship concept but that is not where their advertising money is spent.
Also all have Casinos and again that market, the Casino customer is not the main focus so is the Yacht Club, not the main focus or target audience of MSC in the United States