Thats exactly what it is, everyone's owned perceived value. I can still find cruises in my range that Im comfortable with. Mostly get group rates with various TA's that I use but it's shopping around. And your example of the TV reminded me of the value or perceived, I don't own a tv and would find spending 3000 not any value at all to me. But everyone is different overall in what they prioritize and find important. Mine is more travel based now,