Super Bowl Commercial

[davekathy]

The best shot was at the end with all the different Cruise ships sitting in port.

[LuvtheWater117]

Thought it was terrific!

 

 

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[wernew2cruising]

I wasn't impressed! It didn't make me want to book a cruise.

[PNW Traveler]

2nd interception - go Seahawks!

[mechcc]

I loved it and thought it invoked the peace that comes with cruising. Makes me look forward to our next cruise.

 

The JFK speech is great and can be used as a teachable moment to a younger generation of what a great speaker he was and how he connected to his audience through his words, cadence, and tone; regardless of individual political views. Also, says something about how old some of us are that we recognized that it is a JFK speech. :D

 

As an experienced cruiser, I love any and all cruise commercials as they are a reminder of the open ocean. Of course the target of a cruise commercial is the new cruiser, not those who are already addicted.

[Coralc]

Yes, it was a JFK speech. Not sure how many younger people will get that though.

 

I was only 5 when he was assassinated. But it still gives me shivers when I hear him. He was such a great, interesting and inspiring speaker.

[plowboy920]

Are we all forgeting about the RCL influence at the Macys Parade on Thanksgiving Day? Didn't see that one, but sure saw the CCL superbowl ad! :rolleyes:

[Coralc]

Are we all forgeting about the RCL influence at the Macys Parade on Thanksgiving Day? Didn't see that one, but sure saw the CCL superbowl ad! :rolleyes:

 

The broken non-revolving float? :p

[cd4lsu]

I agree, it is the best cruise commercial i have seen in a long time. I was not alive when JFK was but I instantly recognized his voice.

 

I thought it was good for the industry as a whole.

 

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[Bronx12]

I liked the commercial, it seemed to me for the cruise industry in general, maybe they should have had the cruise line names at the start as well as the end, like bookends, but I guess something worked because it has us talking about it:)

[pspercy]

It was good but the Budweiser puppy was better :)

[dplusd]

Great commercial. Not a big Carnival fan, but I really enjoyed it and thought it was a great promotion for cruising in general. And, I love listening to Kennedy speak...that was the best part IMHO.

[S.A.M.J.R.]

I don't think it was a good commercial for Carnival. It was a good commercial for cruising. There was really nothing to show why you should go on a CARNIVAL cruise.

[Philly Steve]

I enjoyed it more than the current Princess TV campaign.

[Cruzaholic41]

I don't think it was a good commercial for Carnival. It was a good commercial for cruising. There was really nothing to show why you should go on a CARNIVAL cruise.

 

Exactly. Only us cruise nerds know what lines fall under the Carnival umbrella. It came across more as a commercial for cruising in general.

[OceanSea]

Excellent ad!

[DragonOfTheSeas]

I think creating a commercial that was about cruising in general was the intent. They are looking for those that are not regular cruisers. They hope to get them to try a Carnival cruise with lower prices.

 

As a veteran cruiser I understand the difference in the cruise experience on different lines vs price. That is not really the case for newbies.

 

It was a very well done ad--and I suspect it will work for them.

[Blasian]

I agree! Great video.

[Ladysilver]

That commercial gave me goose bumps! :D

[S.A.M.J.R.]

I think creating a commercial that was about cruising in general was the intent. They are looking for those that are not regular cruisers. They hope to get them to try a Carnival cruise with lower prices.

 

As a veteran cruiser I understand the difference in the cruise experience on different lines vs price. That is not really the case for newbies.

 

It was a very well done ad--and I suspect it will work for them.

Really? Did anything in that spot say Carnival has lower prices? That's my point. There's nothing that showcases Carnival. What if someone saw the ad, searches "cruises" and ends up going on RCI? What would have been cool is if RCI, Carnival, NCL, Disney all got together, split the cost and did the ad.

[ETski]

Beautifully done and yes made me think of how peaceful it can be cruising. Some people cruise for the action and some cruise to relax.

[A&L_Ont]

I did notice that the Carnival ad didn't focus on the Costa lines. Thankfully their ad didn't end with the same was as that insurence ad. Now that ad makes you think, but not a great marketing strategy IMO.

[Big_G]

All I remember is the speech. If it wasn't for this thread, I wouldn't have known it was any cruise line's commercial. I guess I should pay more attention to the commercials...nah, forget that. :D

[Big_G]

Waaaa!!!! I'm not going to Disney!

 

[orville99]

I did notice that the Carnival ad didn't focus on the Costa lines. Thankfully their ad didn't end with the same was as that insurence ad. Now that ad makes you think, but not a great marketing strategy IMO.

 

 

They didn't focus on any of their lines, but showed representative ships from each of the nine brands. Overall, it was an extremely well done ad, and will get a lot of people to think about cruising. With nine brands, they stand to gain a boatload of new business if that curiosity turns to action.