New, untapped market is Gen X, Millennials and soon Gen Z. AsiaPac is also high on my list. Older Western Europeans/Americans are not high on my list. I'm going to build the biggest ships I can, with apps, VR, funky clubs etc.. and park them in the Caribbean market.
Don't get me wrong.. I'm younger than most on here, but I'm an old soul with cruising and prefer formal nights, traditional shows, and sitting at big tables with people I don't know. However, when looking at this thru the lens of a sharehold or CEO, I want new, young cruisers with disposable income.
source: CLIA
67% of cruises are 4-7 day Caribbean cruises
source: CLIA