Branding is so important.
This reminds me of when the Chairman of VW decided that he wanted to build a car that was luxurious and better made than a BMW or a Mercedes.
They over engineered the car and it was a lovely car. The car was called the Phaeton.
It never sold because it had the usual VW badge on it.
Buyers of luxury cars didn't want to drive a VW badged car as it wasn't prestigious enough.
Explora should have its own identity and be apart from MSC as Lexus is apart from Toyota.