In my opinion the whole scheme needs revamping, goes for Cunard too. The schemes don’t appear to drive bookings. I’m fairly new to cruising having spent quite a few years using airline and hotel schemes, both of these I’ve actually booked flights and hotel rooms to move up or maintain a tier. This week I’m going to the Moxy in Southampton to maintain a tier🤣. I’m only doing this because it’s worth it though, looking at both P&O and Cunard I’ve definitely not thought oooh 50% off laundry I must book another cruise. The discount for on board spend is good and could be improved to drive business. I think a credit card would be a good idea too to earn points.
These schemes can really beneficial to a company, IIRC Airmiles as was was worth more than BA at one point.