Shogun Posted February 26, 2016 #1 Share Posted February 26, 2016 Hi All http://finance.yahoo.com/news/princess-cruises-unveils-brand-positioning-104900249.html yours Shogun Link to comment Share on other sites More sharing options...
wowzz Posted February 26, 2016 #2 Share Posted February 26, 2016 Looks like they are really going for the Chinese market, just as the Chinese economy is in meltdown! Link to comment Share on other sites More sharing options...
nasa1974 Posted February 26, 2016 #3 Share Posted February 26, 2016 We just got off the Diamond two weeks ago and they said the she was going to reposition from Sydney to Singapore and that the newest ship, the Majestic after her maiden Mediterranean cruises is going to Shanghai. Link to comment Share on other sites More sharing options...
aaerobear Posted February 26, 2016 #4 Share Posted February 26, 2016 Just off the Sapphire and it has been "asianized" (my word) Many asian dishes in the lido as well as the dining room, most signs are also in chinese, completely screwed up the casino (less than half as many slots as before) PCL added a slew of chinese card/computer games while removing the slots and craps. NOTE never saw more than one of the new games being used, most was wasted space.The Chinese folks in the casino were all playing slots. Link to comment Share on other sites More sharing options...
pablo222 Posted February 26, 2016 #5 Share Posted February 26, 2016 Hi All http://finance.yahoo.com/news/princess-cruises-unveils-brand-positioning-104900249.html yours Shogun I wonder if Suzanne Summers is available to do some cheezy commercials for them, and then end with "Thanks, travel master!" Link to comment Share on other sites More sharing options...
Astro Flyer Posted February 26, 2016 #6 Share Posted February 26, 2016 I know where Princess is located however I don't know where to find their "premium" experience that Ms. Swartz mentioned? :confused: Maybe it's only a "premium" experience in Asia? I had a "premium" experience on my first Princess cruises beginning in 1988 and today they're still my favorite "mass market" cruise line. If I wanted to sail a "premium" cruise line now, I'd have to pay more to sail Oceania, Azamara or one of the luxury cruise lines such as Crystal. Ms. Swartz continually says that Princess is a "premium" cruise line however I see no improvements to make me consider Princess as a "premium" cruise line like it was decades ago. Princess does provide me with my best cruise experience for the price I pay but it's nothing "premium" to me. I hope that Princess is successful with their Asian strategy but I'm skeptical if jumping completely into the Asian market including changing ship designs was a good idea particularly with the current decline in China's economy. Link to comment Share on other sites More sharing options...
shredie Posted February 26, 2016 #7 Share Posted February 26, 2016 Jan Swartz is clueless about much. I wonder when she will be replaced. Link to comment Share on other sites More sharing options...
Oh2B@C Posted February 26, 2016 #8 Share Posted February 26, 2016 (edited) Dear Ms. Swartz, You're kind of cute so I am willing to forgive you a lot of things... but NOT errors in French grammar. 1. Fete is actually spelled Fête 2. Francais is actually spelled Français 3. The word fête is of the feminine gender, and therefore the adjective must take the feminine form: so it should be Fête Française But other than these THREE ERRORS in your two word phrase, you got it spot on:rolleyes: I could also forgive you that if you take all of your Royal Class ships and send them to China...;) Edited February 26, 2016 by Oh2B@C Link to comment Share on other sites More sharing options...
srpilo Posted February 26, 2016 #9 Share Posted February 26, 2016 I know where Princess is located however I don't know where to find their "premium" experience that Ms. Swartz mentioned? :confused: Maybe it's only a "premium" experience in Asia? I had a "premium" experience on my first Princess cruises beginning in 1988 and today they're still my favorite "mass market" cruise line. If I wanted to sail a "premium" cruise line now, I'd have to pay more to sail Oceania, Azamara or one of the luxury cruise lines such as Crystal. Ms. Swartz continually says that Princess is a "premium" cruise line however I see no improvements to make me consider Princess as a "premium" cruise line like it was decades ago. Princess does provide me with my best cruise experience for the price I pay but it's nothing "premium" to me. I hope that Princess is successful with their Asian strategy but I'm skeptical if jumping completely into the Asian market including changing ship designs was a good idea particularly with the current decline in China's economy. +1 Srpilo Link to comment Share on other sites More sharing options...
Rare cruisequeen4ever Posted February 27, 2016 #10 Share Posted February 27, 2016 This doesn't surprise me since they're debuting the Majestic Princess there next year. I don't think this will affect the rest of the fleet we have here. They're just really trying to appeal to the Chinese market. At least we finally know what's happening with the Sapphire starting this May! Link to comment Share on other sites More sharing options...
Shogun Posted February 27, 2016 Author #11 Share Posted February 27, 2016 Hi All Have no issues with them targeting a market sector, however would like to see the same effort put into targeting other markets, yours Shogun Link to comment Share on other sites More sharing options...
GUT2407 Posted February 27, 2016 #12 Share Posted February 27, 2016 Not sure why anyone is shocked. A billion people with one of, if not the, fastest growing middle classes in the world and they seem to like cruising. Link to comment Share on other sites More sharing options...
Rare OzKiwiJJ Posted February 27, 2016 #13 Share Posted February 27, 2016 We're booked on the repositioning cruise on Golden from Sydney to Hong Kong in April. It will be interesting to see if she gets "Asianized" during that cruise. She's only in China for one season, then she comes back to Australia for at least 18 months. Diamond has been "Japanized" over the last couple of years, with Japanese bidet toilet seats in some cabins and public toilets, and Japanese onsen-style bathing - however they had to change it to swimsuits allowed during most of the day when she's back in Aussie waters. :D Link to comment Share on other sites More sharing options...
SwissDave Posted February 27, 2016 #14 Share Posted February 27, 2016 Looks like they are really going for the Chinese market, just as the Chinese economy is in meltdown! Is it? Growth has slowed to 7.5% which the government is happy with. Whats the annual growth in USA? Link to comment Share on other sites More sharing options...
pablo222 Posted February 27, 2016 #15 Share Posted February 27, 2016 I know where Princess is located however I don't know where to find their "premium" experience that Ms. Swartz mentioned? How would you start the press release? "Princess, and average cruise line, ..." Marketing is creating an image of the product the customer wants to buy. Sales is getting the customer to buy the actual product. Link to comment Share on other sites More sharing options...
Astro Flyer Posted February 27, 2016 #16 Share Posted February 27, 2016 (edited) How would you start the press release? "Princess, and average cruise line, ..." Marketing is creating an image of the product the customer wants to buy. Sales is getting the customer to buy the actual product. Marketing themselves as a premium cruise line would generate new sales by creating an image of a product the customer wants to buy. However when not providing a premium cruise experience as advertised then the customer does not want to buy it again. Edited February 27, 2016 by Astro Flyer Link to comment Share on other sites More sharing options...
Rare Keith1010 Posted February 27, 2016 #17 Share Posted February 27, 2016 Thanks for sharing this. Keith Link to comment Share on other sites More sharing options...
shredie Posted February 27, 2016 #18 Share Posted February 27, 2016 (edited) Marketing themselves as a premium cruise line would generate new sales by creating an image of a product the customer wants to buy. However when not providing a premium cruise experience as advertised then the customer does not want to buy it again. Isn't the new business model something like get new customers and ditch the old since new ones are good and old ones are bad? It has some name I forget, but there's an expert or two around here who will be happy to explain it. :p Lying to potential customers is okay as long as they are first-timers. :) They don't want them to come back anyway. :) Edited February 27, 2016 by shredie Link to comment Share on other sites More sharing options...
wowzz Posted February 27, 2016 #19 Share Posted February 27, 2016 Is it? Growth has slowed to 7.5% which the government is happy with. Whats the annual growth in USA? The 7.5% figure is the number supplied by the Chinese government. Say no more! Link to comment Share on other sites More sharing options...
ar1950 Posted February 28, 2016 #20 Share Posted February 28, 2016 (edited) Is it? Growth has slowed to 7.5% which the government is happy with. Whats the annual growth in USA? Less than 2%: http://www.bea.gov/newsreleases/national/gdp/gdpnewsrelease.htm The 7.5% figure is the number supplied by the Chinese government. Say no more! :D Edited February 28, 2016 by ar1950 Link to comment Share on other sites More sharing options...
Rare Host Jazzbeau Posted February 28, 2016 #21 Share Posted February 28, 2016 I know where Princess is located however I don't know where to find their "premium" experience that Ms. Swartz mentioned? :confused: Maybe it's only a "premium" experience in Asia? I had a "premium" experience on my first Princess cruises beginning in 1988 and today they're still my favorite "mass market" cruise line. If I wanted to sail a "premium" cruise line now, I'd have to pay more to sail Oceania, Azamara or one of the luxury cruise lines such as Crystal. Ms. Swartz continually says that Princess is a "premium" cruise line however I see no improvements to make me consider Princess as a "premium" cruise line like it was decades ago. Princess does provide me with my best cruise experience for the price I pay but it's nothing "premium" to me. I hope that Princess is successful with their Asian strategy but I'm skeptical if jumping completely into the Asian market including changing ship designs was a good idea particularly with the current decline in China's economy. The cruise industry sees more levels than you do. Carnival, NCL and RCL are mass-market. Celebrity, Princess and HAL are premium. Azamara, Oceania and Regent are super-premium or near-luxury. Crystal, Silversea and Seabourn are luxury. Despite all the cuts -- or perhaps because the cuts have occurred on all the lines -- this ranking has remained the same. Link to comment Share on other sites More sharing options...
Astro Flyer Posted February 28, 2016 #22 Share Posted February 28, 2016 (edited) The cruise industry sees more levels than you do. Carnival, NCL and RCL are mass-market. Celebrity, Princess and HAL are premium. Azamara, Oceania and Regent are super-premium or near-luxury. Crystal, Silversea and Seabourn are luxury. Despite all the cuts -- or perhaps because the cuts have occurred on all the lines -- this ranking has remained the same. That's nice that the cruise industry sees more levels but not all passengers see it the same way despite what cruise lines' marketing departments try to convince us is true. I respect your input but I feel differently...it's merely my opinion. Edited February 28, 2016 by Astro Flyer Link to comment Share on other sites More sharing options...
GUT2407 Posted February 28, 2016 #23 Share Posted February 28, 2016 That's nice that the cruise industry sees more levels but not all passengers see it the same way despite what cruise lines' marketing departments try to convince us is true. I think the point is that what you call Premium others call luxury. Unfortunately there seems to be no set standards as to what title applies. Surely you wouldn't put Princess and Carnival in the same evel, not Princess and Silverseas. If thre werent differences a company like Carnival Corp, wouldn't kep so many brands. Link to comment Share on other sites More sharing options...
Rare Host Jazzbeau Posted February 28, 2016 #24 Share Posted February 28, 2016 (edited) I think the point is that what you call Premium others call luxury. Unfortunately there seems to be no set standards as to what title applies. Surely you wouldn't put Princess and Carnival in the same evel, not Princess and Silverseas. If thre werent differences a company like Carnival Corp, wouldn't kep so many brands. The big problem for the cruise corporations is differentiating brands that share the same space. Princess and HAL in the Carnival stable -- that's why I'm afraid HAL will keep its terrible smoking policy; Oceania and Regent in the NCL stable -- so Regent includes shore excursions in every port and Oceania is more a la carte. I think Carnival has done a really good job on this -- like General Motors in their glory days -- think of Carnival as Chevy, Princess as Pontiac or Buick, HAL as Oldsmobile, and Seabourn as Cadillac. As long as GM kept them really separate, it worked. Edited February 28, 2016 by Host Jazzbeau Link to comment Share on other sites More sharing options...
GUT2407 Posted February 28, 2016 #25 Share Posted February 28, 2016 The big problem for the cruise corporations is differentiating brands that share the same space. Princess and HAL in the Carnival stable -- that's why I'm afraid HAL will keep its terrible smoking policy; Oceania and Regent in the NCL stable -- so Regent includes shore excursions in every port and Oceania is more a la carte. I think Carnival has done a really good job on this -- like General Motors in their glory days -- think of Carnival as Chevy, Princess as Pontiac or Buick, HAL as Oldsmobile, and Seabourn as Cadillac. As long as GM kept them really separate, it worked. I have wondered at times why they keep Both HAL And Princess and Carnival and P&O (Aus). But I guess they see value in it. As you say a bit like car models. Link to comment Share on other sites More sharing options...
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