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10/18/23: Princess Makes Dramatic Pricing Change, Now Focused on Unprecedented Savings for Early Bookers

LACruiser88

By LACruiser88,
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LACruiser88 "Live from...." Rare

LACruiser88

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October 18, 2023 1:10 PM EDT

 

Princess Cruises Makes Dramatic Pricing Change, Now Focused on Unprecedented Savings for Early Bookers on Summer 2024 & 2025

 

SANTA CLARITA, Calif., Oct. 18, 2023 /PRNewswire/ -- Princess Cruises today announced a dramatic shift in its pricing strategy, ensuring that early birds get the best deals possible.

The significant pricing model change marks a significant departure from the legacy cruise industry model that discounts closer to departure. Prices for 2024 and 2025 cruises are now set at their absolute lowest and will increase going forward.

 

"A Princess cruise vacation is the best value in travel, but with continuing increases in consumer demand our new pricing approach will always reward guests who lock in their Princess vacations well in advance," said Terry Thorton, chief commercial officer, Princess Cruises. "Gone are the days of last-minute deep discounts close to departure dates. The best time to secure a spot on a 2024 or 2025 Princess cruise is right now."

 

To underscore its commitment to providing the most competitive pricing in the industry, Princess is introducing the Best Price Guarantee. Princess is so confident that its new pricing structure offers the best value that the brand will match any lower price found for the same cruise and stateroom category. Further, if a guest is unsure of departure date, Princess Promotions will allow them to secure today's pricing for a future vacation with

out locking in the specific dates or itinerary. For full terms, conditions and restrictions, visit https://www.princess.com/cruise-deals-promotions/.

 

And the good news doesn't stop there. Princess has also announced lower prices for third and fourth guests sharing a stateroom, creating exceptional value for families and friends traveling together.

 

For example, four guests sailing in a balcony stateroom on a 7-day Regal Princess Caribbean cruise departing on March 17 from Galveston can sail for as low as $600 on average per person*. That's just $86 per person, per day, for a spectacular vacation that includes everything from spacious accommodations and MedallionClass personalized service to delectable meals, thrilling entertainment, and unforgettable visits to the best Western Caribbean destinations.

 

Princess Cruises has long been synonymous with elegance and excellence in the cruise industry, and these exciting pricing changes further cement the brand's commitment to delivering exceptional value and unforgettable experiences for guests.

To take advantage of the savings, guests can contact their professional travel advisor, call 1-800-PRINCESS (1-800-774-6237) or visit the company's website at www.princess.com.

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c-boy "Live from...." Rare

c-boy

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13 minutes ago, LACruiser88 said:

"Gone are the days of last-minute deep discounts close to departure dates. The best time to secure a spot on a 2024 or 2025 Princess cruise is right now."

  😕  Although I can't blame Princess, there's gonna some controversy over this.  Seems they're emplementing plan sozo.

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PacnGoNow Holiday Sharing Rare

PacnGoNow

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19 minutes ago, LACruiser88 said:

October 18, 2023 1:10 PM EDT

 

Princess Cruises Makes Dramatic Pricing Change, Now Focused on Unprecedented Savings for Early Bookers on Summer 2024 & 2025

 

SANTA CLARITA, Calif., Oct. 18, 2023 /PRNewswire/ -- Princess Cruises today announced a dramatic shift in its pricing strategy, ensuring that early birds get the best deals possible.

The significant pricing model change marks a significant departure from the legacy cruise industry model that discounts closer to departure. Prices for 2024 and 2025 cruises are now set at their absolute lowest and will increase going forward.

 

"A Princess cruise vacation is the best value in travel, but with continuing increases in consumer demand our new pricing approach will always reward guests who lock in their Princess vacations well in advance," said Terry Thorton, chief commercial officer, Princess Cruises. "Gone are the days of last-minute deep discounts close to departure dates. The best time to secure a spot on a 2024 or 2025 Princess cruise is right now."

 

To underscore its commitment to providing the most competitive pricing in the industry, Princess is introducing the Best Price Guarantee. Princess is so confident that its new pricing structure offers the best value that the brand will match any lower price found for the same cruise and stateroom category. Further, if a guest is unsure of departure date, Princess Promotions will allow them to secure today's pricing for a future vacation with

out locking in the specific dates or itinerary. For full terms, conditions and restrictions, visit https://www.princess.com/cruise-deals-promotions/.

 

And the good news doesn't stop there. Princess has also announced lower prices for third and fourth guests sharing a stateroom, creating exceptional value for families and friends traveling together.

 

For example, four guests sailing in a balcony stateroom on a 7-day Regal Princess Caribbean cruise departing on March 17 from Galveston can sail for as low as $600 on average per person*. That's just $86 per person, per day, for a spectacular vacation that includes everything from spacious accommodations and MedallionClass personalized service to delectable meals, thrilling entertainment, and unforgettable visits to the best Western Caribbean destinations.

 

Princess Cruises has long been synonymous with elegance and excellence in the cruise industry, and these exciting pricing changes further cement the brand's commitment to delivering exceptional value and unforgettable experiences for guests.

To take advantage of the savings, guests can contact their professional travel advisor, call 1-800-PRINCESS (1-800-774-6237) or visit the company's website at www.princess.com.

Seems counterproductive if they intend to attract younger guests and families, as they may not know far ahead for vacation or time off 1-2 years ahead.

 

May be more beneficial for retired folks.

 

So, no more Drop and Go fares?

 

The fares go up anyway, if they are full ships.  
 

Will they continue to do refundable deposits?

 

Interesting concept on PCL’s part.

 

 

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logan25

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I’ll believe it when I see it.  There is the customer base who books cruises well in advance.  There is the customer base who books cruises onboard.  There is the customer base who books cruises when they have an opening in their calendar.

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LACruiser88 "Live from...." Rare

LACruiser88

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32 minutes ago, PacnGoNow said:

Yes, no discounts that I see 2024/2025.  Same price.

Sounds like there will not be any price reductions moving forward prior to final payment deadline.  Only up and up!  Glad we are booked thru the end of 2025.

 

 

 

Edited by LACruiser88
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PacnGoNow Holiday Sharing Rare

PacnGoNow

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1 minute ago, LACruiser88 said:

Sounds like there will not be any price reductions moving forward.  Only up and up!  Glad we are booked thru the end of 2025.

Agreed.  However, if a ship isn’t full, they are not going to let it go that way.

 

They will have to reduce prices to fill it up, in some cases.

 

But, they could wait until after FP to reduce and fill it up and not allow price refaring after FP. Possible.  

 

 

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Guest Snaxmuppet

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I can't see Princess not dropping prices close to sailing date if they haven't sold out. It would be bad business IMO to sail less than full just because of a "no discount near departure" policy.

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LACruiser88 "Live from...." Rare

LACruiser88

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3 minutes ago, Snaxmuppet said:

I can't see Princess not dropping prices close to sailing date if they haven't sold out. It would be bad business IMO to sail less than full just because of a "no discount near departure" policy.

Totally agree.  But as @PacnGoNow stated, they are probably trying to avoid all of the refaring prior to final payment.  Then there "could" be some discounted fares after the final payment deadline.  🤷‍♂️

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voljeep

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who will blink first? - and if Princess doesn't reduce to drop and go - will those cruisers just not go - but remember for their next cruise no longer drop and go pricing, so they book earlier.

 

And as others, we book when the cruises open up - so no change for us.

 

When does "STAR Princess" sail in the caribbean - we will book it, depending on the price and how our cruise on the SUN P goes in fall 2024 we will decide if the refundable deposit - nevermind

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Astro Flyer

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So do all us now get the cheapest rates…Casino? 🤔 That’s not happening but by increasing fares closer to sailing there might be more free or greatly reduced fares for gamblers to fill all cabins.

 

As I recall RCI tried something similar within the past couple of years but think that failed.

 

Edited by Astro Flyer
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Bgwest

Bgwest

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3 minutes ago, voljeep said:

what ?    why ??

Far too many moving parts for smooth and uncomplicated integration. 

Imagine the difficulty the call center personnel will have both understanding all of this and then explaining it to Princess customers who call seeing clarification. 

The TA community will, I expect, also find this to be a challenge. 

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voljeep

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2 minutes ago, Bgwest said:

Far too many moving parts for smooth and uncomplicated integration. 

Imagine the difficulty the call center personnel will have both understanding all of this and then explaining it to Princess customers who call seeing clarification. 

The TA community will, I expect, also find this to be a challenge. 

what's to clarify??  seems pretty straight forward to me - book soon and save, book later and pay more

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