I don't understand all the whining. If someone has never cruised Azamara, why should that someone get the same status as someone who has 30, 40, 50 or more Azamara cruises? Cruising mass-market lines like Royal Caribbean and Celebrity is not cruising Azamara. If Azamara had not started as part of Celebrity and therefore had to share the loyalty program, it would have been cleaner, better and would have recognized the significant differences in cost and cruising experience..